Enchanting Details

American Made Since 2011

Annina Hendrick

Hopkinton, Massachusetts
Enchanting Details is a virtual boutique offering instant download printable party supplies that can be personalized right on your home computer.

Tell us about your business.

After being blessed with two little boys, I quickly became immersed in planning all of the events that come along with having a family, and also by default ended up hosting many holiday celebrations in my home. I developed a special passion for planning birthday parties, but was not impressed by overused and expensive party themes for children available in party stores. Very simply, I decided I could make my own. I opened my Etsy shop in the fall of 2011, and began designing themes and selling party goods. In fall 2012 I switched my shop to exclusively digital printable party goods to keep up with the competitive market. In the Spring of 2013, I streamlined the process further by converting the printables to instant downloads. In the future, I would like to do more blogging and party styling, to provide a resource of inspiration to coordinate with my digital designs.

What makes your business stand out?

Although there are now many companies selling printable party supplies, my business stands apart because of the convenience to the customer. Rather than having to go back and forth with the customer with proofing and wording changes, the printable files are in the customers possession within minutes of purchase, and they can make any text changes they need themselves. They can save the files, and if their party details change, they can very easily go back in and make any changes they need to quickly. This process provides the luxury of freedom to the customer, without sacrificing wonderful design quality.

What's the best business advice you've received?

I was once told, very simply- "If you aren't feeling inspired, take a break." It seems like common sense, but I had a habit of trying to push through "design block". Now, when I feel overwhelmed and uninspired with a particular theme, rather than pushing through and creating something mediocre, I take a few days off. Sure enough- I am flooded with ideas and inspiration by everyday things. When I go back, the design direction is rarely the same- but I am completely satisfied with the results!

Mark Your Calendar

  • Nominations
    June 3–Aug. 29, 2014

    Nominate yourself or other aspiring makers.

  • Judging
    June 23–Sept. 8, 2014

    Judges will select finalists throughout this period.

  • Online Voting
    Sept. 15–Oct. 13, 2014

    Vote for your favorite American makers.

  • Winners Announced
    Oct. 17, 2014

    2014 Award Winners and Audience Choice Winner announced.

  • American Made Event
    Nov. 7–8, 2014

    Join us for our annual event in New York City.