Tiny Atlas Quarterly

American Made Since 2012

Emily Nathan

Oakland, California
Tiny Atlas Quarterly is a new lifestyle magazine that depicts people, places and moments as seen through a personal lens.
Design, Technology

Tell us about your business.

Founded by photographer Emily Nathan in 2012, Tiny Atlas Quarterly is the culmination of what happens when art directors, designers, photographers, stylists, digital techs, photo assistants and other friends and contributors from the creative corps collaborate on visual projects of their own designing. It’s how they see the world and what they want to share with it. It’s the after party, once the commercial shoot wraps, and handily, the little black book of where to go and what to do if you find yourself there one day, too.

What makes your business stand out?

“When I’m working for clients, I’m trying to capture a perfect image. We’re always after the sunniest, bluest sky or the perfectly sculpted plate of food. Rarely do I get to join forces with my colleagues with the sole purpose of capturing something else, something less than perfect, but, perhaps, more beautiful,” said Emily Nathan, Tiny Atlas Quarterly’s Editor-in-Chief. “Tiny Atlas Quarterly is a way to show the images we’re most drawn to – maybe it’s a storm sweeping over a mountain range, a quirky look, or just a funny moment – and the places and things we love and want to share.”

What's the best business advice you've received?

"If wehad known how much work was involved we wouldn't have done this." From another startup magazine founder.

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