Tell us about your business.I started the business in 1998 on Cape Cod, MA to create a all natural aromatherapy product line from therapeutic grade essential oils that incorporated the tenets of vibrational healing to serve as a catalyst for emotional well being, personal growth and empowerment available at price that was affordable. I have created hundreds of formulas, many requested to serve the physical and emotional needs of my customers through the years. Clear Away Essential Spray, named best seller by Beauty Store Business Magazine for 2012 was created from my experience working in front line customer service for cable TV. When customers television service was on the fritz, there was a high degree of stress and discord that affected myself and my co workers. We could not burn incense or candles or sage and so I created this formula from organic lemon, lavender, peppermint and sage that instantly creates a more positive environment. This remains a core product in our line.
What makes your business stand out?Our company, product line and mission differ from other aromatherapy companies in that we offer an all natural product to Boost Mood in every moment and every setting that can benefit everyone. Our new Gal of the Go line offers innovative formulas in a travel, or purse size container that can be used throughout the day to lift and shift mood similar to the quick fix that a cup of coffee or chocolate would offer-all naturally! Our line of Mood Boosts are more than aromatherapy, they are a way of living life to the fullest.
What's the best business advice you've received?Not to take my self too seriously or to take anything personally. In the past 15 years when the pressure and stress has almost become unbearable, I have been continuously reminded what a powerful, healing and uplifting effect our products have on the people that use them every day-that keeps me going.
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WINNERS ANNOUNCEDOct. 17, 2014
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