Maui Fruit Jewels

American Made Since 2012

Lin ter Horst

Kula, Hawaii
Banker-turned-Cordon-Bleu-trained confectioner transforms fresh fruits and vegetables from paradise island Maui into delectable confections.

Tell us about your business.

In 2007, I moved to Beijing with my young daughter after a failed marriage. In 2008 I quit my banking job and completed a five-month intensive patisserie diploma program at Le Cordon Bleu London. From 2009 to 2012 I taught French pastry-making to expats and locals in downtown Beijing. I also created wedding cakes that were featured in several issues of CosmoBride Beijing. In 2012 I moved to Maui with my new Dutch husband and started to experiment with pates de fruits using Maui-grown fruits and vegetables. We start with the best fresh produce on Maui, puree and cook them with organic sugar, glucose syrup, pectin, and citric acid. We then pour the mixture into a mold, let it set, and cut it into one-inch squares. Finally we dry the confections in a dehydrator before packaging them. We are now marketing our products, after a long product development phase, and scale up production. Our goal is to offer an affordable and accessible product with a great quality.

What makes your business stand out?

Most pates de fruits do not have the striking, intensive, pure, single fruit flavor quality of our Fruit Jewels, which is our trademark. Because most confectioners trained in the art of making pates de fruits do not have access to an abundance of fresh tropical fruits and produce as we do on Maui. We have a vibrant farming community that takes advantage of the many microclimates that make growing a diverse range of produce possible on Maui. Most pates de fruits are made from commercial frozen fruit purees. The need to keep the purees frozen throughout the distribution process is a big cost driver. The production of pates de fruits requires a large quantity of fruit purees. To counter the high cost of the most significant ingredient, being the fruit puree, and make the pates de fruits affordable, many confectioners blend the expensive fruit purees with the less expensive fruit purees, producing an end product that contains a blend of different fruit flavors.

What's the best business advice you've received?

"And, when you want something, all the universe conspires in helping you to achieve it." -Paulo Coelho, The Alchemist

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