Sleep Schedule

American Made Since 2013

Alicia Salazar

Cambria, California
The one gift all new parents want the most is a good nights sleep. I make products that help young parents and their babies get their snooze on.

Tell us about your business.

When I became pregnant with Gabe, the hubby and I received porcelain crosses, teddy bear blankets, the usual mix of items from a big box store (which were sweet and appreciated) but only half of which I could use, and nothing that reflected this hard-rock-loving newly wed couple. I soon changed my look to reflect the role I was taking on, but in the process, lost my own style. I said good bye to colorful Alicia and hello to the gorgeous child my life revolves around. Soon though, I missed being myself. I missed taking showers, eating and most of all, sleeping on my own schedule. When I finished my degree, and became pregnant with the twins, I asked for one gift: my sewing machine. With the help of a local suppliers, the support of my family, and a sleep schedule that my kids will (cross fingers) stick to most nights, I can create gifts that I would have gone gaga over at my shower. Sleep Schedule is for parents whose nursery is more modern geometric prints and less Winnie the Pooh.

What makes your business stand out?

I offer handmade gifts for new families unlike any you will see in major retailers. Classic comfort items with modern designs give parents the freedom to express themselves even after having a baby. Items like neon and snake print pacifier leashes, hand painted chevron heating pads, and geometric mobiles you won't be able to find anywhere else. Also, being a young mom myself, I know what young parents will actually use. Soft, machine washable, and practical gifts can change a new parents life.

What's the best business advice you've received?

The best business advice I've ever received is to be myself. Instead of trying to conform to industry standards or make products that others are successful in selling, I am making items I can stand behind. I love creating my products because it gives me a creative outlet, a chance to express myself. In doing that I have the rewarding feeling that my unique designs are helping others.

Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

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