Tell us about your business.I started the business by accident in 2010 and have been making handcrafted macaroons ever since. We start with premium coconut and sweetened condensed milk (mmhmm) and then add all natural ingredients to create some of the most interesting macaroons we can imagine. We've grown from having just a few coffee shops carrying the macs to now selling in several states and serving them up in restaurants, gourmet markets, hotels, and online. All while making them by hand out of the same East Harlem kitchen. also, a video: http://vimeo.com/22666068
What makes your business stand out?Lots of people make great products - we try to make great macaroons but we also try to provide something more. No one needs to eat cookies, there's literally no medical condition that exists that states that someone is required to eat cookies. So if someone is going to eat them, there'd better be a good reason. "It tastes really good" is a totally solid reason, but, since lots of things taste really good, you've got to do more. We try to provide really awesome customer service, the kind that you'd expect from a friend; we try to make things fun by making terrible drawings and fun tshirts for people; and, really, we try to share, as corny as it may sound, as much happiness as we can.
What's the best business advice you've received?The best business advice I've ever received is probably "Get it written, don't get it right," which I apply all over the place. Even to filling out profiles. You can't have a profile unless you start writing it; really, you can't do anything unless you take that first step, daunting as it may seem. It applies to everything, not just business, but when you run your own business and there are always 9 more things to put on your to-do list, it's critically important to *just start doing things* rather than waiting until the time is just right or your idea is perfect or fill in the blank with the reason we don't do things. Important corollary: the perfect is the enemy of the good.
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