Sara Snacker Cookie Company
Tell us about your business.I have been creating crazy cookie concoctions ever since I was a little girl. From the moment I got my first Easy-Bake Oven, I learned to wield a spoon with an extra dash of imagination. SARA SNACKER™ originated at The University of Arizona where I ran the company out of her college dorm room. I sold her cookies and treats throughout the campus, as well as at a number of local stores, all to rave reviews. I had to put the business on hold when it started taking too much time away from my studies, and my roommate kept eating all the supplies! After a decade in Los Angeles, where I worked as a television agent and later ran my own television production company creating and Executive Producing shows for E!, Lifetime, Oxygen, and TLC, I moved back home to Manhattan and resurrected my inner baker. Now happily married to my biggest fan and mother of two amazingly wonderful children, I'm happy to bring my tasty cookies home to you!
What makes your business stand out?Homemade and from scratch, we strive to be the fun alternative in all natural gourmet cookies. We never make traditional flavors. Our unique cookie flavors will remind you of childhood, but with a modern day twist! Free from artificial colors, flavors preservatives and trans fats too. Our twist on the classic shortbread is our famous Chipn'etzel- with potato chips and pretzel bits baked right. They come in dark chocolate or sugar on top. Our Lemonade cookies are not only a summer time favorite but a year round staple. Extra sweet and tart, each cookie is baked with real lemonade inside. Our creamy, dreamy Vanilla Milkshake takes you back to old fashion vanilla milkshakes. Our twist on a chocolate chip cookie is our S'mores- graham cracker based with marshmallows and chocolate chips. Lastly, our new gluten and dairy free cookie is outrageous! Nothing brings me back more than the taste of a peanut butter cup and that is exactly what our Peanut Butter Oatmeal Chippy tastes like!
What's the best business advice you've received?When I first started out I was told that no one will care about your product as much as you do and that couldn't be more true. Whether in production or sales, you need to know your product better then anyone and own it.You need to be careful who you partner with and who helps you produce your product. No one watches as closely or knows the finer details of the preparation then you. Most importantly, do not let anyone tell you what you should be. It is your dream- your passion. Hold tight to it.
Mark Your Calendar
NominationsJune 3–Aug. 29, 2014
Nominate yourself or other aspiring makers.Nominate yourself
JudgingJune 23–Sept. 8, 2014
Judges will select finalists throughout this period.Meet the judges
Online VotingSept. 15–Oct. 13, 2014
Vote for your favorite American makers.See the finalists
Winners AnnouncedOct. 17, 2014
2014 Award Winners and Audience Choice Winner announced.See past Award Winners
American Made EventNov. 7–8, 2014
Join us for our annual event in New York City.Buy tickets now