H Luv Fabrication

American Made Since 2006

Heidi Iverson

Sebastopol, California
H Luv is my outlet to create work that is both playful and timeless for children of any age. My forest studio abounds with magical influence.

Tell us about your business.

I take inspiration from the world around me, as well as influences from my own childhood. Having worked with fabric nearly all of my life, I began exploring the form and fashion of dolls and plush toys in my own style around 2006. Thanks to extensive experience in product development, I have been able to hone my craft to create consistent heirloom pieces without sacrificing quality for quantity. As my company grows, I would like to continue this level of work with equally capable assistants. Additionally I see my pieces incorporating locally sourced fabrics that will further enhance the uniqueness of my work.

What makes your business stand out?

I take great care in selecting the materials utilized in my work. Using scrap, upcycled and repurposed fabrics, along with durable linen and wool felt, allows me to create stunning inventions with minimal resource impact. All of my works are unique. Variations in color, fabric and style occur in each and every doll. I cut every piece of fabric, sew every body, tie every pompon and hand-embroider every face.

What's the best business advice you've received?

"There is always someone cheaper. Negotiate price, but don’t compete on price. Compete on quality, value, and fit." -Mike Monteiro, Design Is a Job

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