American Made Since 2011

Danielle Yucht

Highland Park, Illinois
Welcome to COUEF! COUEF is an acronym for Chair, Ottoman, Upholstered, End Table, Furniture! Designed by Jamie Schachtel and Danielle Yucht

Tell us about your business.

COUEF, which stands for Chair * Ottoman * Upholstered * End Table * Furniture, is a collection of over 20 pieces that are fully customizable for any taste or situation. Chicago land's finest artisans have painstakingly scrutinized every detail to guarantee the originality and quality of every COUEF design. COUEF was created by design team Danielle Yucht and Jamie Schachtel of the Jamie Schachtel Design Group, an interior design firm based out of Chicago land. Jamie specializes in creating innovative and livable environments to suit her client’s needs. Over 25 years of Jamie listening, understanding, and designing have led to the creation of a line of furniture that encompasses her visions of high design as well as serving a useful home function. The concept is creating harmony in space so no matter what the situation entails the pieces remain usable and the center of attention. The synthesis of ideas and usability created COUEF.

What makes your business stand out?

We offer transitional furniture that can fit into any room style from traditional to modern. These pieces allow users to effortlessly recreate living spaces to suit their changing social situations.

What's the best business advice you've received?

The best business advice we have ever received was to keep you overhead down and stay MADE IN THE USA. With the shrinking trend of furniture being made over seas this motto has kept us on the forefront of design and manufacturing. We have quality control over our pieces and we are able to employ people in this country. We feel strongly about being MADE IN THE USA and we are staying here.

Comments (0)


Mark Your Calendar

    Jun. 17, 2015

    Nominate yourself or other aspiring entrepreneurs.

    Learn about American Made
    Sep. 21, 2015

    Vote for your favorite makers.

    Oct. 23, 2015

    2015 Editors' Award Winners and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2015

    Don’t miss our networking event and maker lecture series in New York City. Tickets available July 2015.

More Nominees

  • Agrika Foods - Teff Flour

    Yohannes Tadesse
    Agrika Foods, located in Montana U.S.A is poised on bringing forth the next "Super Food" Teff grain aimed at affordable gluten free for all.
    Food, Agriculture & Sustainability
  • Whimsy Eco Chick

    Marjorie J Mitchell
    Infrastructure and function are truly part of my DNA...Locally sourced feed bags repurposed & upcycled into functional art wear for savvy peeps!
    Crafts, Recycled, Upcycled, & Vintage Crafts
  • As an artist I always think of ways to promote my art. I offer my art in conventional mean such as prints but textiles was the answer for me
    Design, Textiles
  • I have been a Soapmaker for three years. Each soap batch that I make is natural and vegan and made by hand using plant base oils and butters.
    Crafts, Nature Crafts