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The Orange Chef Company (formerly Chef Sleeve)

American Made Since 2011

Santiago Merea & Michael Tankenoff & Taimoor Dar & Ankit Brahmbhatt

San Francisco, California
The kitchen needs to get smarter; and it needs a smart cooking company to usher in this change.

Tell us about your business.

We began with a simple solution for an up and coming problem. People love their iPad's, and want to enhance their experience in the kitchen with it, but who wants to deal with a $400 costly spill. So the Chef Sleeve was born. Simple, recyclable protective sleeves for iPad, iPad mini, and iPhone. Shortly after its first launch, we were featured in the New York Times, Oprah Magazine, Wall St. Journal, Cosmopolitan, and many more. We knew we were on to something. We began selling our products in Target, Best Buy, Sur la Table, and Brookstone among others, and grew 350% in our first year. Last October we introduced the world's first dishwasher safe line of products for iPad: A cutting board with an integrated iPad stand and a two-angle stand for iPad. But we were just getting started... This October we will debut our first smart device: a smart food scale that connects to the iPad - telling you not only the weight of your item, but all of its nutritional data.

What makes your business stand out?

At The Orange Chef Company we are passionate about food. Food has the power to unite people at the table, comfort us when we are hurting, and is at the center of every celebration. We believe the importance of food extends beyond the plate, it’s a part of who we are. We believe that if you understand your food, you can be in control, make better choices, and live and healthier and better life. Our vision is to make the kitchen a place of confidence and discovery by creating a new breed of smart kitchenware that will empower you while you cook.

What's the best business advice you've received?

People underestimating us because we are small, we bend the rules, and we create solutions based on kitchen behaviors - not based on whatever technology is available. However our successes come from keeping things simple, listening to our customers, and maintaining a strong connection to the kitchen community. Food should be fun, inspiring, and most of all - help us live better.

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