Jennifer Huntington & Steve Huntington
Tell us about your business.Huntington Kitchen was conceived in Raleigh, NC in 2012. Jennifer Huntington decided to bake granola for friends during the holidays. It wasn't long before she received calls about her addictive treat. She began refining her recipes-cinnamon buns w/ bourbon cream cheese icing, fluffy English muffins w/ local buttermilk, smeared w/ fig jam & freshly ground almond butter, brownies using chocolate from the factory in town, layered w/ homemade peanut butter. Baking for others became her passion, & as time passed & her family grew, she left her job & devoted herself to family & her new found craft. Huntington Kitchen specializes in nut butter, granola, & artisanal food using all-natural, locally-sourced ingredients. We are cognizant of where our food comes from for the environmental & economic impacts. NC is a large peanut state, so we procure our nuts from a farm in Eastern NC. We support local businesses by offering our products through CSAs, farmer’s markets, & neighborhood coffee shops.
What makes your business stand out?With an educational background in public health, one of the things we strive to focus on is the nutritional aspect of everything we make. We use certified organic gluten free oats, organic maple syrup, non-GMO canola oil, and wholesome nuts, seeds, and fruits in our granola. Our nut butters are significantly lower in sugar and sodium than similar brands, while still tasting delicious. We want to feed the world the same way as we feed our children and teach people to be conscious of what they put into their precious bodies. We have also always been cognizant of where our food comes from, geographically speaking. We love NC, and it is important for us to incorporate local products into our business as we can, both from an environmental impact as well as an economic standpoint.
What's the best business advice you've received?My grandmother has been a big inspiration for me. She was always so optimistic and instilled in me the feeling that I could achieve anything that I believed in and set my mind to. She would say to me, "Jennifer, if sky's the limit, then what is a heaven for?" In business, I carry those words with me everyday. It is very important to trust yourself and hold on to your dreams.
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