Beyond the Loop Creations

American Made Since 2007

Joan Hitchcock

Rochester, Washington
I’m inspired by nature and color, combining the shapes and more saturated colors of elements we see every day into slightly fanciful versions.

Tell us about your business.

My business evolved from designing a Christmas tree for a local charitable event into working full-time as an artist. Rebecca Staebler, the owner of HUBBUB in Centralia, WA, saw the sculptures I'd created for my tree and asked to carry them in her wonderfully eclectic art shop/gallery. My sculptural media changed from a paper and clay processes to concrete because of a request for the sculptures to go outside. Each one of a kind concrete sculpture begins with forming an armature with wire and wire mesh which is then hand-laid with concrete. A colored grout layer is then applied for texture and dimension. Finally, a concrete sealer is applied for shine and protection. Depending on the form, a concrete base is constructed, which may include metal elements, to enhance the sculpture. There are never any molds of forms utilized in the creation of the main portion of the sculpture.

What makes your business stand out?

There aren't that many artist working in concrete who don't create some kind of mold to form their sculpture. The focus piece of my sculptures are always hand formed and one of a kind. Concrete Koi are excellent for those who wish they could have a pond with fish but don't have the space, time, or too many predators to keep the real thing. My sculpture may be displayed outside as well as inside.

Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Audience Choice Winner
    Self taught metal artist opened up a gallery on bridge-less low country island 13+ years ago to specialize in handcrafting coastal sculptures.
    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Crafts Finalist
    Creating with clay gives me the down time I need as my career is with 911. It is with clay that my mind wanders and I can let what will be- be.
    Crafts, Ceramics, Pottery & Glass
  • 2014 Style Finalist

    Brilliant Earth

    Beth Gerstein & Eric Grossberg
    Brilliant Earth offers engagement rings and fine jewelry handcrafted from recycled precious metals and set with beyond conflict free diamonds.
    Style, Jewelry
  • 2014 Style Finalist

    the littles

    Kirsten Yadouga-Schwinn
    the littles are handmade “baby-safer” leather hair accessories made with luxury materials, free of small embellishments and produced in Brooklyn.
    Style, Accessories