Secrets to Cooking TexMex

American Made Since 1999

Mike Ludwig

D hanis, Texas
A 15 year old Internet based business specializing in the spices and cooking items used in TexMex cooking. Home/Ranch based in South Texas.

Tell us about your business.

This business was started in 1999 when a native Texan was displaced to a foreign country called Florida. Shortly after finding they didn't know beans about chili powder, fajita seasoning and great Tortillas this cowboy was ready to come back to Texas. After having my 'necessities' shipped twice from my dad still in San Antonio, my very smart wife suggested that there were probably other displaced Texans out there that were having TexMex withdrawals as well. After hurricane preparations were done I ventured to the local bookstore to see if there was a book on creating a web site. My little town was a ghost town as were were right in the path of a Category 4 hurricane due to hit in about 6 hours. As they commonly say "the rest is history". After surviving 4 hurricanes in 2004-2005 it was time for this cowboy to get back to his native German soil. Now living 1 hour west of San Antonio on a small Longhorn ranch, the business continues to thrive and now new products are developed.

What makes your business stand out?

We produce, sell and ship real deal TexMex spices and the tools/cookware used in Texas cooking. With an emphasis on Customer Service and Quality Products we know this is a winning combination. No order too small and the #1 TexMex cookbook with access to the author by email or phone, along with producing the best chili powder in the world.......well, life is good !!

What's the best business advice you've received?

Wow, not enough space but in the process of writing a book based on "guaranteed success in your business. Covers many facets but all the lessons I have learned in 30 years of being in business for myself. Primarily, find something you are passionate about and create the market for it. Use the guidelines of People, Place, Product and Promotion. Like the old saying goes "Find something you love doing and you will never work another day in your life". This is absolutely true.

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