American Made Since 2012

Jorg Schuster

Laguna Niguel, California
Back-to-Basics TOY CAR. Made in USA.The minimalist design of a RootsRoller car sparks imagination and keeps tradition alive.

Tell us about your business.

I started making simple wooden cars, because I found myself purchasing meaningless toys, too frequently, without much thought, and only contributing to a permanent over-stimulation of my children. I noticed that their creative senses dulled, because everything was provided, at all time.  No need to think...  Crazy sounds and lights everywhere.     Apps, TV, and piles of “meaningless products”. And so it began... I made a RootsRollerTM for my son. I wasnt happy with the design right away so I made another, and another. I observed my sons behaviors while playing and made changes to the designs accordingly. Word spread and I made more, for friends and family... My son and I now spend quality time when creating together, and thats what this is all about. We created something, that didnt have a business plan, it just happened naturally. Still, every day I spend a little time creating, because creativity is something we all have... and it just needs to be unlocked!

What makes your business stand out?

The story is what makes this business unique. It simply happened, continues the momentum and it doesn't stop. This business is as genuine as can be. We are a family business. We are passionate. And our decisions are based on real values because we are the role models and the kids are the future.

What's the best business advice you've received?

Best business advice ever: "Let it grow organically" and "its ok to go slow, just never give up".

Comments (0)


Mark Your Calendar

    Aug. 31, 2015

    Final day for entering the Audience Choice Award competition.

    Oct. 19, 2015

    Final day to cast your vote for your favorite makers.

    Oct. 23, 2015

    2015 Editors' Award Winners and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2015

    Don’t miss our networking event and maker lecture series in New York City. Tickets are available now.

    Discover the American Made Summit

More Finalists

  • 2015 Audience Choice Winner

    Baiser Beauty

    Erika Arguello & Claudia Llamosa & Maria Copello
    Baiser Beauty is a natural luxury skin care and beauty line handcrafted in Miami Beach with 100% certified organic ingredients.
    Style, Beauty
  • 2015 Food Finalist

    CK Mondavi Vineyards

    Marc Mondavi
    CK Mondavi wines are produced in the Napa Valley by C. Mondavi & Family; Family Owned, American Grown, Four Generations
    Food, Wine & Spirits
  • 2015 Style Finalist

    Farm to Feet

    Kelly Nester
    We make 100% American socks using an all-American recipe of US materials, US manufacturing, and US workers.
    Style, Accessories
  • 2015 Crafts Finalist

    Stewart Fiber Arts

    Angelique Stewart
    Luxury hand woven & embroidered home decor & wearables that you’ll be happy to have for a lifetime.
    Crafts, Fiber Crafts