American Made Since 2008

Jay Kriner

New Braunfels, Texas
Go hands free at a concert, BBQ, sporting event or even fishing with the world's first retractable can or bottle holding belt buckle!

Tell us about your business.

Starting in 2008 with a all in or nothing approach we invented the world's first can or bottle holding belt buckle that turns out to not only be fashionable but so useful! Now we have not one but two patents on our buckle and out to shock the world! Mainly sold online and a few retailers in the U.S., it won't be long until it's in every sporting goods store, mall, concert, runway and household in America! 100% designed and made in the United States! Our quality and manufacturing beats some of the world's best out there and having 100% made right here brings our great nation rights to brag!

What makes your business stand out?

Heck! We invented the world's first and only belt buckle that retracts down to hold a beverage and more! Cans, bottles, shoot even snacks! Started by the inventor Jay, who still runs the whole thing, even down to assisting customers on the phone! Growth is in the plans! It all started off a $10,000 budget to design, make, market and sell, now we sell out frequently and demand is ever growing!

What's the best business advice you've received?

Best advice as a tiny business owner was to reinvest profits into growth. It's tough with bills and over excitement of growth, but it works. Next thing you know you're on a new level of business! I've had to learn as I go as I'm not a business expert or degreed business specialist so advice was coming in left and right, I just had to take every bit and piece it all together in my own way to apply it. Advice will never stop nor will the learning!

Comments (0)


Mark Your Calendar

    Aug. 31, 2015

    Final day for entering the Audience Choice Award competition.

    Oct. 19, 2015

    Final day to cast your vote for your favorite makers.

    Oct. 23, 2015

    2015 Editors' Award Winners and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2015

    Don’t miss our networking event and maker lecture series in New York City. Tickets are available now.

    Discover the American Made Summit

More Finalists

  • 2015 Audience Choice Winner

    Baiser Beauty

    Erika Arguello & Claudia Llamosa & Maria Copello
    Baiser Beauty is a natural luxury skin care and beauty line handcrafted in Miami Beach with 100% certified organic ingredients.
    Style, Beauty
  • 2015 Crafts Finalist

    The Wicked Boheme

    Anh Nguyen
    A luxe line of coconut candles and home decor based on travel and modern design. Our goods aim to bring a sense of wonderment into the the home.
    Crafts, Celebrations
  • 2015 Design Finalist

    Pat Kim Design

    Patrick Kim
    Pat Kim is a Brooklyn based designer and maker with a knack for creating fun, thoughtful, and timeless hand made objects.
    Design, Furniture & Home Accessories
  • 2015 Crafts Finalist

    Madly Wish, LLC

    Whitney Surane
    Madly Wish is about babes. Fun, funky and fantastic bedding for all the little dreamers of the world. I specialize in childhood preservation!
    Crafts, Fiber Crafts