Home Sweet

American Made Since 2009

Jennifer Nelson

Greenwood, Delaware
Our made to order home décor pieces are a perfect fit for your space, helping to form the daily backdrop where you work and live.

Tell us about your business.

I’m passionate about the details in my block printed fabrics and home goods. Print design, of course, but also the color, the ground fabric, and the pressure you apply when you print. No two prints are the same, but experience has taught me how these different elements interact to achieve a lovely result. I look for fabrics that are as elegant as they are ecological. I also teach my customers and readers about block printing and sustainable home decor through tutorials on my blog. Within the first year, Home Sweet was featured in This Old House Magazine as one of their “secret sources” for unique home goods. My work has also appeared in books, on blogs, and on TV, and in between, I’ve had the joy of working with customers to create things that they love. As Home Sweet grows, I’d like to do more to share my expertise with other makers. My highest ambition is to help my customers create a space that they really love- a place that feels like home to them.

What makes your business stand out?

Three things: technique, color and sustainability. Block printing on fabric is relatively rare, especially with my printing process that results in really saturated, solid prints. The inks are custom blended and mixed by hand to produce current, versatile colors for my prints. Use of sustainable materials like hemp, linen and organic cotton ensures that the materials are both durable and sustainable. So important.

What's the best business advice you've received?

Focus! It's better to see one good idea through than start ten good ideas.

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    Jun. 17, 2015

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