advertisement

advertisement

advertisement

advertisement

advertisement

advertisement

Buzzy4Shots

American Made Since 2006

Amy Baxter

Atlanta, Georgia
Buzzy® is a clinically proven palm-sized device combining vibration and cold to naturally dull or eliminate sharp pain.

Tell us about your business.

MMJ Labs (DBA buzzy4shots.com) creates and researches personal pain products for fast needle and procedural pain relief. Having a child with a horrific needle experience, Dr Amy Baxter invented Buzzy®, May 1, 2009 thinking it would change the world of vaccinations for children. Not only has it helped vaccinations, but daily injections for children and adults alike.Thanks to working with Formation Design, our all-woman company has developed, manufactured and sold over 26,000 units online via word of mouth. New uses are discovered daily; electrolysis, in vitro fertilization, eczema and arthritis injections to name a few. We are introducing a new smaller version and are revamping the website and project management software. Buzzy® is quickly changing the face of vaccinations worldwide, reaching people in countries that desperately need disease relief. We plan to leverage testimonials and hospital credibility to entice chain drugstore clinic pharmacists to use Buzzy for flu shots.

What makes your business stand out?

There is simply no other solution that provides pain relief on contact. The closest prescription solution, cold spray, went head to head with Buzzy in our first pediatric trial published December 2009. At $0.09 per needle stick, Buzzy decreased pain by half, and increased IV success three times compared to $0.50 cold spray. Independent investigators have been so taken by Buzzy that trials for IV access pain comparing Buzzy to $6 and $12/stick solutions are underway and going well. Given our mission of reusable, inexpensive products for personal pain control, we avoided VC investment that insisted on disposable, higher-end hospital products. Instead, tackling consumer introduction ourselves, we have bootstrapped development. Scientific SBIR NIH funding established critical medical acceptance, while PR, Web, sales and tradeshows we’ve done ourselves. With this strategy, our revenues have averaged 243k yearly and we surpassed that to 254k by June 2013.

What's the best business advice you've received?

Only you can decide what kind of culture you will create and how you want your business to grow. Expect the arc of the business to last between 7 and 9 years from creation to sustainable. If you can't commit to that, don't start.

Comments (0)

Advertisement

Mark Your Calendar

  • WINNERS ANNOUNCED
    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
  • AMERICAN MADE MEETUP
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
  • AMERICAN MADE SUMMIT
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
  • RENEGADE CRAFT FAIR
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Design Finalist

    Design for Serenity

    Laura Eubanks
    How many people do you know who can make their living gluing succulents to pumpkins? I can, and I do!
    Design, Floral & Event Design
  • 2014 Design Finalist

    Scents You Love

    Natalie Espinal
    There are two ways of spreading light: to be the candle or the mirror that reflects it. Edith Wharton
    Design, Furniture & Home Accessories
  • 2014 Design Finalist

    milk farm road

    Heather Chontos
    I strive to design "creatively handmade" textiles that are uniquely bold and colorful, representing the imperfections of something made by hand.
    Design, Textiles
  • 2014 Design Finalist

    Avandi

    Ariane van Dievoet
    AVANDI designs and creates contemporary products, furniture and spaces that adapt to your universe and evolve with you over time.
    Design, Furniture & Home Accessories

advertisement

advertisement