advertisement

advertisement

advertisement

advertisement

Buzzy4Shots

American Made Since 2006

Amy Baxter

Atlanta, Georgia
Buzzy® is a clinically proven palm-sized device combining vibration and cold to naturally dull or eliminate sharp pain.
Georgia

Tell us about your business.

MMJ Labs (DBA buzzy4shots.com) creates and researches personal pain products for fast needle and procedural pain relief. Having a child with a horrific needle experience, Dr Amy Baxter invented Buzzy®, May 1, 2009 thinking it would change the world of vaccinations for children. Not only has it helped vaccinations, but daily injections for children and adults alike.Thanks to working with Formation Design, our all-woman company has developed, manufactured and sold over 26,000 units online via word of mouth. New uses are discovered daily; electrolysis, in vitro fertilization, eczema and arthritis injections to name a few. We are introducing a new smaller version and are revamping the website and project management software. Buzzy® is quickly changing the face of vaccinations worldwide, reaching people in countries that desperately need disease relief. We plan to leverage testimonials and hospital credibility to entice chain drugstore clinic pharmacists to use Buzzy for flu shots.

What makes your business stand out?

There is simply no other solution that provides pain relief on contact. The closest prescription solution, cold spray, went head to head with Buzzy in our first pediatric trial published December 2009. At $0.09 per needle stick, Buzzy decreased pain by half, and increased IV success three times compared to $0.50 cold spray. Independent investigators have been so taken by Buzzy that trials for IV access pain comparing Buzzy to $6 and $12/stick solutions are underway and going well. Given our mission of reusable, inexpensive products for personal pain control, we avoided VC investment that insisted on disposable, higher-end hospital products. Instead, tackling consumer introduction ourselves, we have bootstrapped development. Scientific SBIR NIH funding established critical medical acceptance, while PR, Web, sales and tradeshows we’ve done ourselves. With this strategy, our revenues have averaged 243k yearly and we surpassed that to 254k by June 2013.

What's the best business advice you've received?

Only you can decide what kind of culture you will create and how you want your business to grow. Expect the arc of the business to last between 7 and 9 years from creation to sustainable. If you can't commit to that, don't start.
Advertisement

Mark Your Calendar

  • Nominations
    June 3–Aug. 29, 2014

    Nominate yourself or other aspiring makers.

  • Judging
    June 23–Sept. 9, 2014

    Judges will select finalists throughout this period.

    Meet the judges
  • Online Voting
    Sept. 15–Oct. 13, 2014

    Vote for your favorite American makers.

    Vote now
  • Winners Announced
    Oct. 17, 2014

    2014 Award Winners and Audience Choice Winner announced.

    See past Award Winners
  • American Made Event
    Nov. 7–8, 2014

    Join us for our annual event in New York City.

    Buy tickets now

More Finalists

  • Vote For Me

    InSlide Lockdown

    Kevin LaMonda & Heather Bachor / LaMonda
    InSlide lockdown is a door accessory that adds a layer of protection in schools, universities and offices. The InSlide saves time and lives.
    Design, Industrial Design & Lighting
  • Vote For Me

    Grado Labs

    Jonathan Grado
    Grado Labs hand makes their headphones and cartridges in Brooklyn, NY and was founded in 1953. It’s always been family owned.
    Design, Technology
  • Vote For Me

    100xbtr

    brendan sowersby
    we are a small design company self-producing a line of furniture, lighting, and home goods. all our products are manufactured locally in LA.
    Design, Furniture & Home Accessories
  • Vote For Me

    laurenmaryDESIGN

    Lauren Mary Weege
    I'm a designer with a passion for home decor and housewares.
    Design, Furniture & Home Accessories

advertisement

advertisement