Love Our Time Relaxing

American Made Since 2012

Heather Dean

Saginaw, Michigan
I make quality, hand crocheted and knit accessories for the whole family. My items are functional and useful, and easy to care for.

Tell us about your business.

I got started when a friend told me about Etsy. I have been crocheting for years, and it was wonderful to find a market where I could sell my items. I try to spend a few hours each day creating, looking at patterns, and talking to friends about what they would use. I try to use a variety of yarns and make sure my items are very usable and affordable. I would like to see my business grow so that I can be able to do this as a full time job. It is very important to me to create items that can be used every day and are easy to wear or use. Simplicity is what I strive for.

What makes your business stand out?

The fact that I have usable, easy to care for items for the whole family makes me unique. My audience isn't just kids, or women. I try to use materials that can be worn by anybody, for instance, if you are allergic to wool, I have a variety of acrylic items. If you would like a gift for someone, I have items for everyone and for all occasions. I like a very simple, minimalist item.

What's the best business advice you've received?

The best advice I received was to keep a well stocked shop with a multitude of items for the whole family. Make sure the items are well photographed and explained clearly and in detail. The better the pictures and description, the better the items will sell. The buyer will know exactly what they are getting.

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    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

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    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

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    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

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    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

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