The True Soap Co.
Tell us about your business.I am a mother of a boy with severe skin and immune issues. This started a journey of educating myself and removing as many potentially toxic elements from our lives as I could identify. I soon found a new passion. I loved making pure, natural soap. I was determined to make a soap that looked and smelled beautiful without compromising on making it 100% natural. It was important to make an affordable product and not cut corners on artificial smells, but instead use only essential oils. I started this business with the belief that purity and beauty should be a requirement, not an exception in your soap.
What makes your business stand out?The True Soap Co. is entirely natural and vegan. This does not mean that we use mostly natural and vegan ingredients. It is not uncommon for a soap to have synthetic colorants and smells and still be marketed as "natural". Our soap is for those people who will not be influenced by a display or marketing campaign, but rather what is on the ingredients list.
What's the best business advice you've received?The best business advice that I've received is to not wait for a plan that you are confident will not fail, but to start working on a plan that may fail with the confidence that you will overcome the obstacles.
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