Woolly Boo

American Made Since 2008

Selma Avdicevic

Montclair, New Jersey
Heirloom quality basic bedding for infants, toddlers, and preschoolers.

Tell us about your business.

Woolly Boo® was born out of an unmet need for natural, stylish, chemical-free bedding for children. Unable to find the eco-friendly, sophisticated products they desired, founders Selma Avdicevic and her mother, set out to do it on their own. They created a line of crib mattress pads, bumper pads, toddler pillows, comforters, and infant sleep sacks, all from 100% organic wool filler and 100% natural cotton ticking. Woolly Boo® remains a family-owned and operated business located in Montclair, New Jersey. We engage in sustainable practices and fair trade with our organic farmers and weavers, and welcome the opportunity to work with designers on private label and custom products.

What makes your business stand out?

At Woolly Boo® we have a mission: to provide your child with healthy bedding for the best possible sleep environment. We handcraft unique, heirloom-quality bedding for your infant, toddler or preschooler using natural, chemical-free ingredients. Backed by years of tradition and scientific research, we know for a fact that Woolly Boo® products make for well-rested, healthier and happier children – what more could a parent want?

What's the best business advice you've received?

Listen to all, do what is best for you and your business.

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