Woolly Boo

American Made Since 2008

Selma Avdicevic

Montclair, New Jersey
Heirloom quality basic bedding for infants, toddlers, and preschoolers.

Tell us about your business.

Woolly Boo® was born out of an unmet need for natural, stylish, chemical-free bedding for children. Unable to find the eco-friendly, sophisticated products they desired, founders Selma Avdicevic and her mother, set out to do it on their own. They created a line of crib mattress pads, bumper pads, toddler pillows, comforters, and infant sleep sacks, all from 100% organic wool filler and 100% natural cotton ticking. Woolly Boo® remains a family-owned and operated business located in Montclair, New Jersey. We engage in sustainable practices and fair trade with our organic farmers and weavers, and welcome the opportunity to work with designers on private label and custom products.

What makes your business stand out?

At Woolly Boo® we have a mission: to provide your child with healthy bedding for the best possible sleep environment. We handcraft unique, heirloom-quality bedding for your infant, toddler or preschooler using natural, chemical-free ingredients. Backed by years of tradition and scientific research, we know for a fact that Woolly Boo® products make for well-rested, healthier and happier children – what more could a parent want?

What's the best business advice you've received?

Listen to all, do what is best for you and your business.

Comments (0)


Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Audience Choice Winner
    Self taught metal artist opened up a gallery on bridge-less low country island 13+ years ago to specialize in handcrafting coastal sculptures.
    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Crafts Finalist

    Ever Blooming Originals

    Colette Rennier
    Unique handmade door decor-Ever Blooming Originals. Each piece lovingly made from my home to yours.
    Crafts, Celebrations
  • 2014 Design Finalist

    Deborah Main Designs

    Deborah Main
    I'm an artist. Using new and vintage materials I handcraft one-of-a-kind luxury pillows in my Austin, Texas studio.
    Design, Furniture & Home Accessories
  • 2014 Food Finalist

    Nella Pasta LLC

    Leigh Foster & Rachel Virtue
    An oh-so-simple idea: to make pasta using the finest ingredients possible for superior quality, nutrition, and most importantly, taste.
    Food, Agriculture & Sustainability