Spatty, Spatty Daddy, Extend Your Beauty Cosmetic Tool
Tell us about your business.My business started off with me making a hand made product to get the remainder of my foundation out of the bottle when I could not get any more out. I then gave some to friends to family who loved them! So I put 15 of my hand made products on e-bay and sold them right away. Everyone loved the product. I saw on Edison Nation that Shark Tank was casting for season 4 and I applied. To my amazement I was selected to be on Shark Tank! I went on the show with just my hand made products, the Spatty and Spatty Daddy. I got enough money from pre-orders to pay for my mold and the product to be manufactured. Later re-airs and the follow up on Shark Tank allowed me to pay for my packaging, and many other business expenses. I have now split the brand: Spatty Daddy is for food products and Extend Your Beauty: Cosmetic Tools are for beauty products. The products will be in well known retail stores, salons, mom and pop shops, etc. nationally and also sold internationally in 2014.
What makes your business stand out?The Spatty Daddy is the only product on the market, that I know of, that is made specifically for getting the remainder of condiments (i.e. ketchup, peanut butter, Nutella, etc.) out of the container. The Spatty Daddy tip is shaped like a spatula's tip and it is thicker than the Extend Your Beauty: Cosmetic Tool's tip to better get out the thicker food products. You can also put the product from the Spatty Daddy directly on the placement of choice (plate, sandwich, hotdog, etc). The Extend Your Beauty: Cosmetic Tool's tips are also shaped like a spatula but they are skinner to fit into more cosmetic bottles. You can also place the cosmetic product directly from the Extend Your Beauty: Cosmetic Tool to the placement of your choice (face, leg, sponge, etc).
What's the best business advice you've received?I work as a full time Speech and Language Pathologist, so starting my own business and trying to get into the retail world has been quite a challenge! :) The best thing that I have done for my business to to hire on a consultant/sales representative/business partner that knows the retail world.
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