Outlaw Soaps

American Made Since 2013

Danielle Vincent & Russell Vincent

Oakland, California
Outlaw Soaps is a way to connect yourself with happy memories and inspiring environments.

Tell us about your business.

Outlaw Soaps is a way to connect yourself with happy memories and inspiring environments — to remind you why you get out of bed every morning: because the world is beautiful. Our scents, including Sage Copper Canyon, Wild Grass, Hair of the Dog, and the rest, are here to remind you the daily grind is not the grind of your life. Founded on January 3, 2013 and launched on March 15, 2013, Outlaw Soaps is based in Oakland and made by hand by husband and wife team Russ and Danielle Vincent. Urban Daddy recently wrote that we were like a merge of “the general feel of colonial America with the general mad genius soap-mastery of Tyler Durden from Fight Club.” We're making soaps as fast as we can, but selling soaps faster than we can make them! We'd love to expand our capacity with professional equipment, hire people to help us in the shop, and start selling our soaps in local retailers. As the holiday season approaches, we're in a mad dash to meet the demand...

What makes your business stand out?

Outlaw Soaps meets a global and underserved market of outdoor enthusiasts who want to bring adventure into their daily lives, while still, you know, showering regularly.

What's the best business advice you've received?

Trust the tides, but row the boat.

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