Good Clean Soap

American Made Since 2012

Shawn Sullentrup

Union, Missouri
Good Clean Soap is just as the name suggests simple wholesome goodness for your skin.

Tell us about your business.

I began creating soaps several years ago when my daughter was diagnosed with eczema and psoriasis. I began researching natural soap, properties of oils, and the use of natural herbs in skincare. Honestly, I was just a mother wanting to provide my daughter with relief without using the heavy chemical-filled creams and medicated soaps. After spending lots of time formulating, researching, and re-formulating, I created Plain Jane Soap which, at the time, was just called Court’s Soap. After seeing the results that Court had, I completely fell in love with the process of learning, creating recipes and sharing my gentle soaps. I soon began developing more skin-loving products, including skin-nourishing lotions, exfoliating sugar scrubs, and lip balms. Some years later (after much prodding from family and friends that loved the soaps), I decided to develop a small business in our cozy home workshop and Good Clean Soap began.

What makes your business stand out?

What sets Good Clean Soap apart from others is definitely knowing exactly what my products are and staying true to that. GCS is unique in the fact that many of our soaps are infused with fresh fruit. Also our sweet packaging make our products really stand out. Isn't everything a little sweeter with a bow on it?

What's the best business advice you've received?

Before you decide to begin your business be sure it's a business and not just a fun hobby.

Comments (0)


Mark Your Calendar

    Jun. 17, 2015

    Nominate yourself or other aspiring entrepreneurs.

    Learn about American Made
    Sep. 21, 2015

    Vote for your favorite makers.

    Oct. 23, 2015

    2015 Editors' Award Winners and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2015

    Don’t miss our networking event and maker lecture series in New York City. Tickets available July 2015.

More Nominees

  • Miyoko's Kitchen

    Miyoko Schinner
    Redefining cheese--Makers of artisan, handcrafted, cultured, and aged vegan cheese that is better for your health, the animals, and the planet.
    Food, Agriculture & Sustainability
  • Teal Tractor

    Katie James
    Our CSA is a part of the Sustainable Ag movement, it allows our customers to become members of our farm & receive a portion of the harvest.
    Food, Agriculture & Sustainability

    Ken Kantro
    Original handcrafted jewelry designed and made in Maine by award winning artist Ken Kantro. Lovell Designs is inspired by the beauty of Maine.
    Style, Jewelry
  • Customers reach out to me because they want a uniquely designed, original gift. My custom hand painted driftwood signs fill this need.
    Design, Furniture & Home Accessories