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Virginie Millefiori

American Made Since 2011

Virginie Millefiori

New York, New York
Whimsical colorful adornments created by a New York based French story teller handmaking ecofriendly jewelry with a twist exclusively in the US.

Tell us about your business.

From my engineering education, I kept the taste for experimentation and innovation. From my grandfather wood workshop in Normandy I took the love for handmade and the exigency of impeccable finishing. Moving to New York, city of opportunities, I decided to follow my passion for jewelry and start my own company in 2011. I started from scratch and had no contact in the business but a lot of determination. I have a fascination for visual story-telling and I translate it into cute whimsical pieces mingling poetry and wordplay with delicate silhouettes. Each design begins with a hand drawn sketch on paper to which I give a volume life using classic metalsmithing techniques. I add the final touch by mixing pigments and hand decorating each piece with enamel to create my colorful signature look. My original work has been featured in Luckymag.com, Time Out NY, The Gothamist, Racked NY and Papermag to name a few. My collections are now sold throughout the US and Europe in designer boutiques.

What makes your business stand out?

First, my creations are unique; coming from my imagination and ideas, I first hand draw them before giving them a tangible metallic life. The fact I mix the pigments and enamel them myself give them even more of a one of a kind touch as the result is never twice the same. Then, one of the aspects I cherish the most in my business is the relation I have with my customers. I personally deal with them and add a handwritten personalized note for each order. Most importantly, I love the fact that they embrace my respect for craftsmanship and I feel honored that one of my unique designs resonated enough to my customers to make them want to share it for personal moment with their beloved ones. Finally, my business is unique because it aims at making a difference in the world. I support my local economy and my metals and my packaging come from 100% recycled sources. In addition I donate every month a percentage of my company profits to charities including Children International.

What's the best business advice you've received?

do what you love, love what you do.

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    2014 Award Winner and Audience Choice Winner announced.

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