Whispering Willow Soap Company
American Made Since 2010
Whispering Willow is made up of a husband/wife team - Wayne & Julia. After a struggle to find products that would not irritate Julia's skin, we began experimenting with making our own in 2009. We shared our creations with friends and family and were pleasantly surprised by the feedback. In early 2010, we made the decision to try our hand at a bath & body business. As we began the business we had many discussions about what it meant to us to be sustainable. We wanted the business to support us and be successful, but we also wanted to ensure we were able to avoid having a negative environmental impact. With that in mind we decided to choose organic and sustainably sourced ingredients whenever possible. The majority of our packaging is from recycled material and everything is recyclable. Finally, we donate 10% of our profits to charity as we believe that all businesses, large and small, should give back to their community.
What makes your business unique?Whispering Willow is an extension of who we are as individuals and as a couple. From the beginning we decided that the things that are important to us - a commitment to the environment, the desire to provide the highest quality product along with developing meaningful relationships - are the standards by which we measure every step along the way. Each time we face a decision in our business lives, we return to those principles. Sometimes that means that we walk away from a potential opportunity, but it feels much more important to stay true to ourselves and our core values.
What's the best business advice you've received?We frequently are on the receiving end of business advice and are grateful for it. The one we hear repeated in various forms can be distilled down to two words: patience and persistence. As we grow our business, we remind ourselves constantly to remain patient and persistent in our business lives and, of course, never stop asking questions.
Mark Your Calendar
Voting for Category WinnersAug. 26 - Sept. 22, 2013
Vote for your favorite makers in crafts, food, and more.
Category Winners AnnouncedSeptember 23, 2013
Discover our 2013 American Made winners.
Voting for Grand Prize WinnerSeptember 23 - 30, 2013
Which maker receives $10,000? You decide.
Grand Prize Winner AnnouncedOctober 1, 2013
Find out who our 2013 Audience Choice Award Winner is.