Lois Aronow Porcelain

American Made Since 2002

Lois Aronow

Brooklyn, New York
My work is a reflection of my love of form, function, color & texture. My unique tactile glaze enhances everything the ware is used with.

Tell us about your business.

I attended NYU's Tisch School of the Arts as a Radio & TV major. Pursuing my love of Radio, I began her media career working with Howard Stern and extended into music television programming, with a long stint at VH1. I moved to London in 1994 as part of the founding programming team of VH1 UK. I always had a knack (ok, an obsession) for "making things". It was during this time in the UK that she seriously discovered pottery. Surrounded by a rich history in pottery and tableware design, I began to embrace my pottery "hobby" & began pursuing a professional career as a studio potter. I'm largely influenced by Antoni Gaudi and the NY Skyline. My work looks toward organic shapes, vivid color, and texture for inspiration. I work entirely in porcelain. My signature "Beady" glaze is one I developed myself. I love it's unique, tactile quality. It is made to be used everyday. I see my work evolving into a mass produced line, while I continue exploring new forms and texture.

What makes your business stand out?

My business is unique in a number of ways. I design and make all my own work. I believe that "function" genuinely means that it can function in your life, and I make my work durable enough to withstand daily use. All work is dishwasher, microwave and food safe. My tableware is designed to enhance the beauty of the meal served on it - even if it is just a piece of toast. I have started my business from the ground up while my kids were little. I have expanded into a blossoming wholesale business and am featured in many major museum stores, such as the NY MAD and the Barnes Collection in Philadelphia. I love making and designing my work. As my business grows, I will continue to design and make, and hopefully leave the paperwork, packing and other business tasks to assistants.

What's the best business advice you've received?

The first is definitely "Don't quit your day job". I love what I do, but let's be honest - no one gets into this for the money. My work is a passion project as well as a business. I believe it has to be both to be successful, and for my happiness & creativity. The second best piece of advice I received is to do wholesale. Making work in quantity allows me to develop my skills as a potter and my eyes as a designer. Seeing my work in groupings gives me a whole new perspective. My online retail business has benefited creatively by the many hours I have spent making production work. The

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