Tell us about your business.In 2006, inspired by the idea of regional, Slow Foods, I began exploring and developing unique hybrid kraut and kimchi recipes using only ingredients I found locally. Soon my kitchen counters were lined with crocks, and friends and neighbors were clamoring for kraut. I built up the business selling my krauts through a friend’s CSA and a local farmers market. In September 2008 my Smoked Jalapeño Kraut debuted at Slow Food Nation in San Francisco to rave reviews. Realizing that Americans were ready for my “re-imagined” krauts, I began my business in earnest in early 2009. With the financial and moral support (and lots of elbow grease) from family and friends, my dream of reviving this classic American condiment has come true. Our business recently received the "Nexty", a prestigious award given by the natural food industry to companies who they believe are "shaping the future" - and that's exactly what we hope to do, one bite at a time.
What makes your business stand out?Raw, Live and Organic: This is not the pasteurized, canned kraut you grew up with- Made with only organic ingredients, we never heat or pasteurize our krauts so you get the full benefits of those wonderful, living probiotics. This also means lots crunch and big, tangy flavor in every mouthful. Flavor: Our “New World ” flavors like Smoked Jalapeno, Horseradish Leek, Apple Fennel, Cauliflower Curry and Ginger Beet Kraut represent California food culture at it’s best. We even make a kraut that tastes just like pickles- our Garlic Dill Pickle Kraut. Values: We’re really proud of the fact that we source 99% of the produce that goes into our krauts within 20 miles of our facility. Our innovative, recyclable packaging with the amazing "ferment-o-vent" allows our living krauts to breath and also reduces our carbon footprint by 2/3. We're committed to living kraut, healthy people and a happy planet!
What's the best business advice you've received?"You may say I'm a dreamer / But I'm not the only one / I hope someday you'll join us / And the world will live as one" ~John Lennon~
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