Barefoot Bath & Body
Deanna Thorsland Crowe
Tell us about your business.I started my craft in March of 2006 with one block of melt and pour clear soap base, a 2 ounce bottle of sweet pea fragrance oil, and two small bottles of colorant, one blue, one red. As a stay at home mom it was extremely imporatant that the craft I was taking up would be safe to do around my daughter and still fulfill my wish to have something of my own. Two years after that initial block of soap base I started making soap from scratch in my laundry room...and Barefoot Bath & Body was born. Today my business is still run solely by myself in a basement workroom I like to call the "soap cave". In the cave I create hot process and cold process soaps, lip balms, body butter balms, and sometimes I whip up a few candles as well. My business has evolved from a couple of bars of soap created a week to 25 pounds of soap made in a day. Within the next 3 years I would like to this business moving out of my family home and into a retail space with a workshop in the back.
What makes your business stand out?After almost 6 years of being in business I still do all of the work myself. I will not go to mass production of my products as I feel this compromises the integrity of what the product was originally intended for. All of my recipes for my soap, lip balm and body butter balms are created by me and unique to my brand. I hand crochet all of my soap bags without a pattern, so each bag is different and unique.
What's the best business advice you've received?The best advice? There is tons of advice out there...and anyone you talk to are willing to give advice...some of it is pretty bad. The best advice I've ever received, which I took and modified to fit my business and life, is: "work smarter, not harder". This one bit of advice helped me to streamline my making process, while at the same time maintaining the integrity of the products I make. In the last year I have modified that mantra to say "work hard, think, plan, be smart".
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