| 2013 Martha Stewart American Made Awards Nominee | Martha Stewart





American Made Since 1982

Amy Potts

Leesville, South Carolina
One of the very first online craft businesses, Dough-si-Dough has thrived, not because of the internet, but because the ornaments are wonderful!
South Carolina

Tell us about your business.

What began as a hobby when I was married to "Mr. Corporate America," Dough-si-Dough Christmas Ornaments became the livelihood for me and my four children post-divorce. Now, after 32 years, my children are grown and Dough-si-Dough is still a thriving business that will take me into my later years. The secret to the success of Dough-si-Dough has not been because I was one of the very first craftsman to embrace the internet, but because I have continued to produce ornaments that people want to buy - over and over again! I am now selling "Baby's First Christmas" Ornaments to young parents whose own"Baby's First Christmas" Ornaments were bought by their mothers from me!

What makes your business stand out?

I make every single ornament myself, and have never shared my trade secrets with anyone.

What's the best business advice you've received?

Being good at making something has nothing to do with being good at making money from making it. I was born with artistic talent, but had to work hard for many years to become a good businesswoman.

Mark Your Calendar

  • Nominations
    June 3–Aug. 29, 2014

    Nominate yourself or other aspiring makers.

  • Judging
    June 23–Sept. 8, 2014

    Judges will select finalists throughout this period.

    Meet the judges
  • Online Voting
    Sept. 15–Oct. 13, 2014

    Vote for your favorite American makers.

    See the finalists
  • Winners Announced
    Oct. 17, 2014

    2014 Award Winners and Audience Choice Winner announced.

    See past Award Winners
  • American Made Event
    Nov. 7–8, 2014

    Join us for our annual event in New York City.

    Buy tickets now

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