Tell us about your business.Sue Phillips, International Fragrance Expert, has created perfumes for TIFFANY, BURBERRYS, TRISH McEVOY and many others. In 1992, Sue created SCENTERPRISES LTD, a Global Branding & Fragrance Marketing Company, to offer innovative, high quality fragrances for Companies wishing to enter the competitive Fragrance Arena. As a passionate 'perfumista', Sue expanded her business to create CUSTOM SCENT EXPERIENCES for clients and consumers who want to reflect THEIR unique personality through scent, without wearing what everyone else wears. This has developed into a flourishing business for Groups, Teambuilding and Bridal Events. We have Fragrance Ambassadors around the country and are looking to further expand this business model, to offer interactive, creative, innovative, educational, 'scentertaining' workshops and events around the country. Our Sense of Smell is the strongest Sense we have, yet the most ignored. Customization is a growing trend, and our exquisite perfumes bring joy to all!
What makes your business stand out?The Fragrance Industry is projected at $35 billion and dominated by celebrity and designer brands which cause confusion in the market place. I am passionate about Fragrance and felt that the over proliferation of competitive fragrances diluted the magic and mystery of perfume. As a Fragrance Brand Marketer for Tiffany, Burberrys, Trish McEvoy, I believe that beautiful fragrances for Men and Women trigger compelling memories and emotions and it is one of life's most pleasurable aspects. I want to create a positive impact in people's lives and my business is unique because people are thrilled when they have a Custom Scent that reflects who they are - and reflects their uniqueness. In today's economy, my Company also offers individuals an opportunity to create their OWN businesses by becoming a Fragrance Ambassador, to offer unique Scent experiences and Custom Fragrance workshops in their areas. This is a lucrative business model as people pay a 'little more' for something unique.
What's the best business advice you've received?The best business advice I ever received are: 1) Pay attention to the details 2) Follow up 3) Never give up!
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