Cheshire Cat Confectionary
Tell us about your business.One of Lori’s earliest Christmas gifts was a kitchen set, complete with stove and refrigerator and a bevy of pots and pans. She made pretend meals for hours on end before eventually graduating to her very own Easy Bake Oven. In high school, she joined the Drama Club, where she found a whole new source of artistic inspiration. After graduating from college, she spent the better part of sixteen years on the road as a Stage Manager with several Broadway National Tours including: The Lion King, Jersey Boys, and Mary Poppins. During this tenure, she had the pleasure of living and traveling all over the US and the World and gained a certain widespread notoriety for creating tasty and unusual treats in her trusty toaster oven. Unlike many in this business, she has never taken a cooking class or worked in a restaurant. Her experience comes solely from doing what she loves and Cheshire Cat Confectionary is driven by a creative vision and passion that cannot be taught or bought.
What makes your business stand out?Cheshire Cat Confectionary shares a special niche of the dessert market with a select few. The small group of independent bakers to which we belong, believes in doing one thing and doing it very well. By concentrating on quality instead of quantity, we consistently turns out better looking and tasting products with better prices and service. What places us at the front of this group, is the choice to offer unique and custom design options that customers won’t find anywhere else. Baking trends ebb and flow but the fact remains that everyone likes sweets. Cookies have been and always will be a favorite due to their versatility and portability and their popularity has been stealthily and steadily on the rise. Thanks to the runaway success of the Food Network and Cooking Channel, kitchens have been thrust into the media spotlight. Now is the perfect time for us to join the ranks yet stand out from the crowd with fresh made, hand crafted, Adventurous and Wonderful Custom Desserts.
What's the best business advice you've received?One of the first steps I took towards opening my own business was to contact SCORE through the Small Business Association. SCORE offers free business mentoring and has a website that provides webinars, templates, and a host of resources to answer nearly any question that you might have while starting and growing your business. My mentor, Mitchell, laughed at me when I announced at our first meeting that I would open my business in 3 months. When he saw that I was serious, he rolled up his sleeves and jumped right in with me. He taught me, "To be as prepared as you can and be flexible. Come up with a brilliant, highly detailed plan and then be prepared to throw it out the window and try something else at a moment’s notice." I've been flying by the seat of my pants ever since and what a ride it's been!
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