Allergy Friendly Bakery/Imagine it Bakery

American Made Since 2012

Jolynn Spinelli & Tracy Horton

Santa Clara, California
Sweet and savory bakery products containing no wheat, gluten, soy, eggs, dairy, peanuts, tree nuts, sesame seeds or refined sugars.

Tell us about your business.

The idea for Imagine it Bakery started in 2010, but Tracy and I together have nearly 40 years experience in the restaurant and catering industry. Over the years our diets became more restrictive due to lifestyle choices and food allergies. We heard similar stories from our customers who yearned to eat bread again, or dreamt of allowing their children to enjoy a birthday cake on their special day. This inspired us to create baked goods that anyone could eat, free of gluten and common allergens. It was also important that our ingredients help sustain a healthy body. Instead of relying on rice and starch like many gluten-free and vegan baked goods, our recipes are based on alternative grains and legumes, with a focus on higher protein and fiber, and less sugar. Ultimately we want our business to evolve into an inspiration and information center for people with food allergies and alternative diets. Everyone should feel free to eat! Thank you for reading our story and voting!

What makes your business stand out?

What makes Imagine it Bakery unique is the vision to take classic baked goods and make them allergy friendly and affordable. We are dedicated to making great tasting breads and sweets that people can eat without the fear of having an allergic reaction. It is also very important that we use quality ingredients that are organic and local whenever possible. Our ingredients come from producers who have stringent production and cross contamination standards in place, and we believe strongly in business sustainability. Gluten-free and vegan are common labels these days, but allergy friendly is not something most people are aware of and we're working to change that!

What's the best business advice you've received?

"Count your napkins." Steve Love of Times Supermarket Honolulu, HI. I interpreted this to mean keep track of where your money goes; even for the little things. Just because you may be increasing revenue doesn't mean you're increasing profits. Good business money management means to use what you need but not to be wasteful. Even more than this though is to really enjoy and take pride in what you do. As with any business it takes dedication, integrity and a sense of humor!

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