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SHELTER

American Made Since 2010

Karie Reinertson & Robert Maddox

Asheville, North Carolina
SHELTER is a collective of generalists currently specializing in leather and canvas handbags, home design/build, and more.

Tell us about your business.

Rob and I started SHELTER in the summer of 2010 in Vermont. That summer was so dreamy - we filled our days with hiking, foraging, sewing bags, canning, building a cabin, and swimming in rivers. The bags took off pretty quickly and I started making them full time the following winter when we moved to Asheville, NC. As vintage bag and textile appreciators, Rob and I have so many ideas that have been patiently waiting in line to be made for many years. I start the design process by using a simple cotton fabric and make the piece without a pattern to get an idea of the lines and shape. Once I've made a couple iterations, I will draft a pattern from there. Currently we're working on an exclusive collection of all-leather handbags. I'm enjoying digging deeper into my art and making more collaborative, custom pieces.

What's the best business advice you've received?

"If we knew how to live, we'd know how to design"

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  • WINNERS ANNOUNCED
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  • AMERICAN MADE MEETUP
    Nov. 7, 2014

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    Nov. 8, 2014

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    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

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