Shire City Herbals Fire Cider
Amy Huebner & Dana St. Pierre & Brian Huebner
Tell us about your business.Our philosophy is simple: whole foods make the best medicine! Shire City Herbals grew out of our own self care: Dana St. Pierre began making early versions of Fire Cider in the 90's to combat his yearly bouts of bronchitis and seasonal allergies. Through the years Dana tinkered with his Fire Cider recipe to make it both medicinally potent and palatable, adding a few new twists to the traditional base of apple cider vinegar and honey. Shire City Herbals was incorporated in January of 2011 with help from Dana’s sister Erin, Amy’s brother Brian and Dr. James Huebner, father and financial adviser. Fire Cider is truly a small family business. Brian is now our third full time owner: he has created our unique labels and logo. The pirate on the front is from Brian's online web comic! We currently sell Fire Cider in over 200 locally owned small businesses and co-op grocery stores all over the U.S. We love working with and supporting other small business.
What makes your business stand out?We don't know of any other Fire Cider makers doing things on the same scale or making as tasty and versatile a tonic- from what's in the bottle to what's on the outside, Fire Cider is a truly unique product. It's a medicinal tonic that our customers use for everything from cocktails to salad dressing to a hangover cure swigged straight from the bottle!
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NOMINATIONSJun. 17, 2015
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WINNERS ANNOUNCEDOct. 23, 2015
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