Shire City Herbals Fire Cider

American Made Since 2011

Amy Huebner & Dana St. Pierre & Brian Huebner

Pittsfield, Massachusetts
Fire Cider is a spicy, sweet, tangy health tonic made from raw, organic whole foods in a base of apple cider vinegar and wildflower honey.

Tell us about your business.

Our philosophy is simple: whole foods make the best medicine! Shire City Herbals grew out of our own self care: Dana St. Pierre began making early versions of Fire Cider in the 90's to combat his yearly bouts of bronchitis and seasonal allergies. Through the years Dana tinkered with his Fire Cider recipe to make it both medicinally potent and palatable, adding a few new twists to the traditional base of apple cider vinegar and honey. Shire City Herbals was incorporated in January of 2011 with help from Dana’s sister Erin, Amy’s brother Brian and Dr. James Huebner, father and financial adviser. Fire Cider is truly a small family business. Brian is now our third full time owner: he has created our unique labels and logo. The pirate on the front is from Brian's online web comic! We currently sell Fire Cider in over 200 locally owned small businesses and co-op grocery stores all over the U.S. We love working with and supporting other small business.

What makes your business stand out?

We don't know of any other Fire Cider makers doing things on the same scale or making as tasty and versatile a tonic- from what's in the bottle to what's on the outside, Fire Cider is a truly unique product. It's a medicinal tonic that our customers use for everything from cocktails to salad dressing to a hangover cure swigged straight from the bottle!

Comments (1)

  • Harrison Bergeron 9 Aug, 2014

    Do yall know anything about this recipe or this company? SC did not come up with this recipe! This is a recipe handed down from generations made mainstream by the herbalist Rosemary Gladstar who coined the term "Fire Cider" for it. It's wrong on many levels to take a basic recipe, tweak it a little, then claim you own it. It is exactly the same thing as someone making their own recipe of pizza and saying they own the word "pizza." ALWAYS been a huge Martha fan, never again. The boycott is on.


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