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Divine NY & Co.

American Made Since 2010

Rekha Krishnamurthi

New York, New York
Divine NY & Co. specializes in handcrafting textiles & repurposing vintage saris and fabric remnants to create a collection of home accessories.

Tell us about your business.

After moving into a new home and unable to find exactly what I wanted in terms of colors and fabrics (in this case, the perfect throw pillows for my new sofa), I ventured in the fabric stores in New York’s fashion district and fell in love with the colors, fabrics and prints that I saw. The ideas began to flow and I discovered a new passion for home décor and ways to make spaces come to life. Inspired by my closet full of fabric remnants and my mother’s vintage saris, a creative light bulb went off: I began cutting, arranging and sewing saris, silks and fabric remnants to create one-of-a-kind designs. A new interest in handcrafting textiles inspired me to learn the art Shibori, indigo dying and block printing to create a collection of my own signature designs and hand dyed fabrics. I am in process of launching my online shop. I continue to sell at local markets in NYC and have recently started offering workshops teaching block printing and other crafts.

What makes your business stand out?

What makes my business unique is that my signature style combines rustic elements and modern elegance blended with East-meets-West ethnically inspired accents. I’ve adapted traditional art forms such as quilting, hand dying, block printing and henna artistry and infused it with contemporary design and color in a way that it will bring soul, flair and personal style to a room.

What's the best business advice you've received?

The best business advice I’ve received is through my own personal journey in entrepreneurship. As an entrepreneur and crafter you will probably face many obstacles than you imagined but the key is to not give up! You should however be open to changing your process or approach and be open to new opportunities that present themselves even if they don’t quite fit your original dream. That is the key – be open and don’t give up. What may seem like a closed door may be present itself in a different way as a new opportunity. Explore it first, see if it feels right but don’t blindly say no just because it doesn’t fit your original vision.

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