a sunny afternoon

American Made Since 2013

sarah sherman samuel

los angeles, California
A Sunny Afternoon is a line of artisanal picnic & homewares with a modern heirloom feel.

Tell us about your business.

A Sunny Afternoon was born out of our founder & designer, Sarah Sherman Samuel's desire to create a line that marries her style with her love of the outdoors, gathering for a meal, and the handmade. The idea of making picnic-ware that is useful, beautiful, and long lasting is what has driven her to create its first collection of handmade wares with a modern heirloom feel. Sarah is based in LA, but it's in her father's workshop in Michigan where the serving boards are made. During the creation time, you will most likely find Sarah and Lee working alongside each other cutting, plaining, sanding and finishing pieces. Lee is a retired computer networking engineer that has also been a skilled woodworker since before Sarah was born. His workshop is where Sarah learned to appreciate the beauty and imperfections in wood

What's the best business advice you've received?

"Take small steps everyday towards your goal." Taking on a giant project like creating and launching your own line can seem daunting at the beginning and quickly overwhelming. If you start checking off smaller tasks everyday, instead of trying to do everything at once, you will reach your goal before you know it!

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