Nektar Honey Crystals
Tell us about your business.Nektar Honey Crystals are the brainchild of Jeremy Edelman, an avid tea drinker from NJ. While working in corporate America, he became frustrated with messy office honey jars. He thought to himself, “There’s gotta be a way to carry honey and not deal with that sticky mess.” And soon there was. With some research, an entrepreneurial spirit and a desire to share this solution with the world, Nektar Naturals and its flagship product, Nektar Honey Crystals, were born. Today Nektar Honey Crystals are found in over 1500 grocery and fine food stores. They are sold by some of the nation’s top food distributors via a NJ warehouse. Judging from the great buzz across the foodie blogosphere, there is no end in sight to just how popular these delicious little crystals will be. After all, how else can you get all the flavor and health benefits of 100% natural honey in a convenient packet without the sticky mess? Next up for the company: convenient bulk packs for bakers and new sweeteners to enjoy.
What makes your business stand out?Nektar Honey Crystals are born from the need to use a traditional product (conventional, liquid honey) in a more convenient way. This makes the product relatable and viable to like-minded consumers.
What's the best business advice you've received?It might be cliché and it wasn't directed at me specifically, but I live by the words of the late Jim Valvano, "Don't give up. Don't ever give up."
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