Yellow Heart Art
Tell us about your business.Yellow Heart Art was created in January 2011 by me, Leonora Pesce. I was always artistic and was constantly doodling on anything that had a surface (sorry mom for ruining the couch, walls, door and carpets) I decided to go to school for graphic design. When I graduated I landed a corporate design job right out of college. I felt drain designing other people's visions (and using times new roman and the color gray everywhere) I knew about Etsy and decided to open a handmade shop where I was the boss, art director and designer. It was an amazing creative outlet for me. I was constantly getting emails from customers saying "oh my gosh this print is PERFECT for *insert person here* thank you for creating such quirky art!" When I first opened up shop it was strictly a print shop, it has now evolved to pillows, plushes, stamps and even journals. I guess "wanting to design on every surface" never left my soul. Again, thanks and sorry Mom.
What makes your business stand out?Since I create all my pieces from scratch no one else out there has my plushes, art prints or stamp designs. When researching "home decor shops" on the internet I noticed the same type of designs over and over again. I knew I wanted to branch out and be different. I wanted to market to people who wanted to have fun with their home decor and not take themselves too seriously. Life is about having fun.
What's the best business advice you've received?"Who you say 'no' to is just as important as who you say 'yes' to"
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