Zelma Rose

American Made Since 2010

Lisa Anderson Shaffer

San Francisco, California
At Zelma Rose we create tried + true American handcrafted accessories for men and women that combine classic style + modern design.

Tell us about your business.

Zelma Rose was established in 2010 by designer Lisa Anderson Shaffer and inspired by the age old Anderson Family tradition of skilled American hand craftsmanship. All of our goods are handcrafted in our Northern California studio in limited editions using the highest quality new and vintage materials. Fabrics and designs are hand chosen and created to reflect the classic beauty and unique style of Northern California. I am intrigued by the inner working of things and once spent an entire summer drawing broccoli. When I sit down in my studio to design for Zelma Rose, I reference a kaleidoscope of ideas and images. As an artist, I am a hunter and a gatherer. A visual editor, a collector, a cultivator, and a farmer of ideas and design. Sometimes a design will come to fruition in a single afternoon, other times it is the careful cultivation of successes and failures over the span of a year. Some of my designs are a year in the making, when one day everything just clicks and...magic.

What makes your business stand out?

People always find this strange, but I do not sketch my designs. I write everything down in words in a notebook and then go straight to prototype. This is probably exactly what you are not supposed to do, but I love the changes that take place in the process. By listening to the materials and responding to what they are doing I always end up going somewhere a little bit different then I had imagined. It's exciting, challenging, and feels very genuine. I still to this day make every single piece that leaves the studio. The relationship with my materials and design is one that I value highly and I love passing that meaning on to my customers. The relationship between a maker and their work is intimate and intense. I want to share that experience, magic, and artistic process with you when you make a purchase from Zelma Rose. I carry with me the work of my family through my hands and I want to share that care and enthusiasm in making something just for you.

What's the best business advice you've received?

Say YES and figure it all out later.

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Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

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    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

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    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

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