Tell us about your business.Zelma Rose was established in 2010 by designer Lisa Anderson Shaffer and inspired by the age old Anderson Family tradition of skilled American hand craftsmanship. All of our goods are handcrafted in our Northern California studio in limited editions using the highest quality new and vintage materials. Fabrics and designs are hand chosen and created to reflect the classic beauty and unique style of Northern California. I am intrigued by the inner working of things and once spent an entire summer drawing broccoli. When I sit down in my studio to design for Zelma Rose, I reference a kaleidoscope of ideas and images. As an artist, I am a hunter and a gatherer. A visual editor, a collector, a cultivator, and a farmer of ideas and design. Sometimes a design will come to fruition in a single afternoon, other times it is the careful cultivation of successes and failures over the span of a year. Some of my designs are a year in the making, when one day everything just clicks and...magic.
What makes your business stand out?People always find this strange, but I do not sketch my designs. I write everything down in words in a notebook and then go straight to prototype. This is probably exactly what you are not supposed to do, but I love the changes that take place in the process. By listening to the materials and responding to what they are doing I always end up going somewhere a little bit different then I had imagined. It's exciting, challenging, and feels very genuine. I still to this day make every single piece that leaves the studio. The relationship with my materials and design is one that I value highly and I love passing that meaning on to my customers. The relationship between a maker and their work is intimate and intense. I want to share that experience, magic, and artistic process with you when you make a purchase from Zelma Rose. I carry with me the work of my family through my hands and I want to share that care and enthusiasm in making something just for you.
What's the best business advice you've received?Say YES and figure it all out later.
Mark Your Calendar
WINNERS ANNOUNCEDOct. 17, 2014
2014 Award Winner and Audience Choice Winner announced.See past Award Winners
AMERICAN MADE MEETUPNov. 7, 2014
Join Martha at the American Made Summit kickoff cocktail party.Buy Tickets Now
AMERICAN MADE SUMMITNov. 8, 2014
Don’t miss our networking event and maker lecture series in New York City.Buy Tickets Now
RENEGADE CRAFT FAIRNov. 15 - 16, 2014
Shop for holiday gifts at the Martha Stewart American Made Pavilion.Learn More