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Fort Lonesome

American Made Since 2000

Kathie Sever

Austin, Texas
At Fort Lonesome our aim is to create heirloom garments produced sustainably with the lofty goal of co-habitating with their wearers for decades.

Tell us about your business.

My business began as a vintage western-wear inspired children's clothing line, where I learned about the systemic waste involved in the mainstream garment manufacturing process. In an effort to contain waste and create sustainability, I began working with clients on a one-on-one basis, collaboratively creating hyper-custom western garments with the stories of the wearer woven and stitched into each finished product. I spend weeks working with each client, coaxing out the story waiting to be stitched. The process involves drawing and embroidering custom artwork, choosing an appropriate and well made material from which to cut and build a perfectly tailored, one-of-a-kind garment. Currently, I'm working towards incorporating a line of rebuilt garments that have been rescued from the waste-stream, stripped down to their foundations, embroidered and rebuilt with western stylings, snaps and character.

What makes your business stand out?

I'm interested in how American western wear has played a role in telling our national story. I love working with clients who might not quite know yet how to tell their own story, and moving through the arc of their discovery. I believe my business is unique in it's efforts to collaborate with clients to find this perfect synthesis of ideas and execution. We all have a little inner Roy Rogers or Patsy Cline just waiting to emerge...

What's the best business advice you've received?

Always return to the work.
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Mark Your Calendar

  • WINNERS ANNOUNCED
    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
  • AMERICAN MADE MEETUP
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
  • AMERICAN MADE SUMMIT
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
  • RENEGADE CRAFT FAIR
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

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  • 2014 Design Finalist

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    Yolie Moreno
    easily bake multiple amounts of perfect sugar cookies all at once, without chilling dough for hours, guessing at dough thickness or spacing!
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  • 2014 Food Finalist

    Coolhaus

    Natasha Case
    Coolhaus is an innovative ice cream company serving up architecturally-inspired, sweet, savory, sometimes boozy & always FUN ice cream sammies.
    Food, Sweets & Baked Goods
  • 2014 Crafts Finalist

    Yarnigans

    Rachel Carroll
    Handmade characters with personality, knitted from high-quality wool yarns.
    Crafts, Fiber Crafts

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