Fort Lonesome

American Made Since 2000

Kathie Sever

Austin, Texas
At Fort Lonesome our aim is to create heirloom garments produced sustainably with the lofty goal of co-habitating with their wearers for decades.

Tell us about your business.

My business began as a vintage western-wear inspired children's clothing line, where I learned about the systemic waste involved in the mainstream garment manufacturing process. In an effort to contain waste and create sustainability, I began working with clients on a one-on-one basis, collaboratively creating hyper-custom western garments with the stories of the wearer woven and stitched into each finished product. I spend weeks working with each client, coaxing out the story waiting to be stitched. The process involves drawing and embroidering custom artwork, choosing an appropriate and well made material from which to cut and build a perfectly tailored, one-of-a-kind garment. Currently, I'm working towards incorporating a line of rebuilt garments that have been rescued from the waste-stream, stripped down to their foundations, embroidered and rebuilt with western stylings, snaps and character.

What makes your business stand out?

I'm interested in how American western wear has played a role in telling our national story. I love working with clients who might not quite know yet how to tell their own story, and moving through the arc of their discovery. I believe my business is unique in it's efforts to collaborate with clients to find this perfect synthesis of ideas and execution. We all have a little inner Roy Rogers or Patsy Cline just waiting to emerge...

What's the best business advice you've received?

Always return to the work.

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