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Amelia Originals

American Made Since 2009

Amelia Heisey

Waldorf, Maryland
Amelia Originals specializes in exceptional wearable art for eclectic women of the world.

Tell us about your business.

For years I managed an arts and crafts quality of life program for the Department of Defense. When the program closed, I spent many years supporting military families but not in the creative field that I loved. Compelled to return to my passion, I decided to focus on wire sculptured jewelry. In 2009, I opened an online shop with the ArtFire.com marketplace. My creative method is best described as “organic”. In college, we had to pre-plan our ceramic objects. Every time I did this the pot dramatically failed. Subsequently, I built the pot and then drew the plan. At one point the professor labeled my pots as “the growing pots”. One idea lead to the next until the pot screamed “I am done!” This is still the approach I take with my jewelry. I will start out with an idea and a selection of materials and it grows until it screams, “I am done!” My vision for the future is to have my unique little pieces of art find homes across the world to bring joy and delight to others.

What makes your business stand out?

In the world of handmade jewelry the competition is significant. My eclectic approach to art will set my creations apart. There will be similar handiwork, but NO two will ever be exactly identical. Learned techniques demand these similarities, but the end product result is distinctively unequaled. There may be similar objects in other establishments, but Amelia Originals will always take it to the next level of creativity and the unexpected.

What's the best business advice you've received?

The first step in creating ones effective entrepreneur career is to build their business around something they know well and are very passionate about. This is not all that must transpire to become prosperous. The best business advice ever received comes directly from the affiliation with ArtFire.com and the artisans within the marketplace. The guidance given from the ArtFire.com staff and the community of the mentoring artisans is most beneficial. Selling online is highly competitive and the techniques that are required to do are extremely specific. Working SEO and taking high-quality photographs is imperative for online presence. The suggestions and critiques offered within the artisan forums are astounding. Being encouraged to take charge of your own professional destiny is so empowering.

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