MauiGrown Coffee Company
J. Kimo Falconer
Tell us about your business.Kimo Falconer is a fifth generation Lahaina resident and descendant of George Freeland, who built the famed Pioneer Hotel, and Amabel Kahuhu, a native Hawaiian. Kimo's mother was born in Lahaina and married his father, a farmer from California's Central Valley where they lived. Kimo was raised working on a California ranch during the school year and fishing with his grandfather in Hawaii. A Cal Poly Agriculture graduate. As director of agriculture for Pioneer Mill, Kimo was instrumental in the genesis of the Ka‘anapali Estate Coffee Co. that began in the early 1990s. In 2001 Ka‘anapali Estate Coffee closed their doors. It was Kimo's dream to revive the coffee farm. His hard work and dedication led to establishment of MauiGrown Coffee, Inc. in 2003 and the harvesting of its first crop in 2004. In 2008, MauiGrown Coffee Distributors was established through a milestone agreement between Kimo and Kaanapali Coffee Services that will ensure that coffee continues to thrive in West Maui.
What makes your business stand out?We are the largest individually operated coffee grower in the U.S. and the original and only major producer of 100% MAUI Origin Coffee in the world. We grow and harvest several varieties of Arabica coffees on our breathtaking estate — Maui Mokka™, Yellow Caturra, Red Catuai and Guatemalan Typica. We are the only commercial producer of the Mokka variety in the world.Our exceptional coffee varieties are field tested for superior quality specific to this region.Crops are nurtured year-round in an ideal climate for growing outstanding coffee.The approximately 500-acre estate grows several varieties of Arabica coffees to suit a multitude of palettes. The theory of "quality from seed to cup" best describes the planning and operation of MauiGrown Coffee. Our pioneering varietal research has enabled MauiGrown Coffee to match some of the finest Coffee arabica with the ideal growing conditions of the West Maui Mountains.
What's the best business advice you've received?Create your vision, stick to it and let it guide you. "Nobody knows what you know"
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