Mark Williams & Kristin Schleihs
Tell us about your business.Beardition was born out of both need and a passion to create. Our CEO came back from a month long hike on the Appalachian Trail only to start developing his own beard grooming products, needing to keep his newly fuzzed face in check. A pitch to his graphic designer friend (former neighbor) and the company was a go. Today Beardition proudly offers men the finest in 100% all natural grooming products, specifically targeting the bearded fellas but not discriminating against the beardless or not-so-fully-bearded. Our formulas are tailored to keep the more sensitive areas on one’s face hydrated and healthy, as we start with an aloe vera base (coconut oil for the beard oil) and include only the finest natural ingredients. Our goal is to not only offer an eye-catching product from the outside, but also have top notch content on the inside. We have started here in Nashville but are continually gaining interest worldwide. We are thrilled to spread our passion for this company around the globe.
What makes your business stand out?We are striving to make Beardition more than just a product, a movement in fact. We hope men will adopt this verb (beardition (v.) to properly condition one’s beard) into their everyday vocabulary and live a more healthier groomed lifestyle through the use of such products; those that do not contain synthetic or unpronounceable ingredients.
What's the best business advice you've received?Success is defined as getting to do what you love on a daily basis and living comfortably while doing so.
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