Tell us about your business.That wholly linear process starts with downed, dead or falling trees on Alexander’s farm, which move to CowBlade Sawmill, run by Alexander and his dad, Donald. The family lumber is stacked, dried and, after a year or two, shaped into Alexander’s designs inside the HollerDesign workshop — once a general store run by Alexander’s grandfather. It’s a sustainable, resourceful and roots-rooted process that echoes the soul of the South. Every HollerDesign piece is born of locally sourced and hand-selected lumber, functionally and aesthetically minded design and environmentally friendly finishes — true start-to-finish care that channels the dedicated workmanship of the past and shares a respect for — and mind on — the future.
What makes your business stand out?HollerDesign is truly a farm to chair business. From the fallen lumber off the farm, to our sawmill, to the drying process, to designing and crafting the chair by hand the process starts and ends here. Check out of video to see our process first hand.
Mark Your Calendar
WINNERS ANNOUNCEDOct. 17, 2014
2014 Award Winner and Audience Choice Winner announced.See past Award Winners
AMERICAN MADE MEETUPNov. 7, 2014
Join Martha at the American Made Summit kickoff cocktail party.Buy Tickets Now
AMERICAN MADE SUMMITNov. 8, 2014
Don’t miss our networking event and maker lecture series in New York City.Buy Tickets Now
RENEGADE CRAFT FAIRNov. 15 - 16, 2014
Shop for holiday gifts at the Martha Stewart American Made Pavilion.Learn More