American Made Since 2009

Matt Alexander

Lascassas, Tennessee
HollerDesign creates and constructs furniture inspired by the traditions of the American South, but informed by modern sleekness and simplicity.

Tell us about your business.

That wholly linear process starts with downed, dead or falling trees on Alexander’s farm, which move to CowBlade Sawmill, run by Alexander and his dad, Donald. The family lumber is stacked, dried and, after a year or two, shaped into Alexander’s designs inside the HollerDesign workshop — once a general store run by Alexander’s grandfather. It’s a sustainable, resourceful and roots-rooted process that echoes the soul of the South. Every HollerDesign piece is born of locally sourced and hand-selected lumber, functionally and aesthetically minded design and environmentally friendly finishes — true start-to-finish care that channels the dedicated workmanship of the past and shares a respect for — and mind on — the future.

What makes your business stand out?

HollerDesign is truly a farm to chair business. From the fallen lumber off the farm, to our sawmill, to the drying process, to designing and crafting the chair by hand the process starts and ends here. Check out of video to see our process first hand.

Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Audience Choice Winner
    Self taught metal artist opened up a gallery on bridge-less low country island 13+ years ago to specialize in handcrafting coastal sculptures.
    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Food Finalist

    Piemonte Farm

    Fabian Lujan & Sandra Sarlinga
    Welcome to Piemonte Farm, we focus in the art of preservation, milk in form of artisan cheeses, fruits as unique jams and wheat as artisan breads
    Food, Agriculture & Sustainability
  • 2014 Crafts Finalist

    Watermarc™ – Art & Appetite

    Marc Sievers & Linda Marie Clark
    Watermarc is a line of collectable paper products created around collections of Marc’s original recipes and Linda’s original watercolor artwork.
    Crafts, Celebrations
  • 2014 Design Finalist


    Lauren Mary Weege
    I'm a designer with a passion for home decor and housewares.
    Design, Furniture & Home Accessories