American Made Since 2009

Matt Alexander

Lascassas, Tennessee
HollerDesign creates and constructs furniture inspired by the traditions of the American South, but informed by modern sleekness and simplicity.

Tell us about your business.

That wholly linear process starts with downed, dead or falling trees on Alexander’s farm, which move to CowBlade Sawmill, run by Alexander and his dad, Donald. The family lumber is stacked, dried and, after a year or two, shaped into Alexander’s designs inside the HollerDesign workshop — once a general store run by Alexander’s grandfather. It’s a sustainable, resourceful and roots-rooted process that echoes the soul of the South. Every HollerDesign piece is born of locally sourced and hand-selected lumber, functionally and aesthetically minded design and environmentally friendly finishes — true start-to-finish care that channels the dedicated workmanship of the past and shares a respect for — and mind on — the future.

What makes your business stand out?

HollerDesign is truly a farm to chair business. From the fallen lumber off the farm, to our sawmill, to the drying process, to designing and crafting the chair by hand the process starts and ends here. Check out of video to see our process first hand.

Mark Your Calendar

  • Nominations
    June 3–Aug. 29, 2014

    Nominate yourself or other aspiring makers.

    Nominate yourself
  • Judging
    June 23–Sept. 8, 2014

    Judges will select finalists throughout this period.

    Meet the judges
  • Online Voting
    Sept. 15–Oct. 13, 2014

    Vote for your favorite American makers.

    See the finalists
  • Winners Announced
    Oct. 17, 2014

    2014 Award Winners and Audience Choice Winner announced.

    See past Award Winners
  • American Made Event
    Nov. 7–8, 2014

    Join us for our annual event in New York City.

    Buy tickets now

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    Samuel Lopez
    When we founded TMSS in a small apartment in Boston, men had limited choices for all-natural body-care products. We decided to change all that.
    Style, Beauty
  • Slightly Alabama

    Dana Glaeser
    Slightly Alabama is a brand of leather products for men and women crafted by hand using traditional leather making techniques.
    Style, Accessories
  • One Meaning

    Ingrid Hobbs & Karen Chesleigh
    Made in NYC, our butterfly means “I love you"- 8 letters, 3 words, 1 meaning. The 1 is in the middle because love is the center of everything.®
    Style, Accessories