advertisement

advertisement

advertisement

advertisement

advertisement

advertisement

Parcel

American Made Since 2003

Nancy Laboz

Montclair, New Jersey
marrying our passion for vintage ephemeral arts with the d-i-y crafting mentality, resulting in designs with extraordinary hand-crafted detail.
Crafts

Tell us about your business.

For 10 years, we have been hunting and gathering, filling our cabinets of curiosities, dressing packages and parties, celebrating occasions large and small, happy and heartfelt. Combining our love for vintage with handmade, we recall traditions and treasures from the early days of family-owned mercantile businesses. Our retail shop acts as both a showroom of inspiration, and a destination for those who appreciate the tactile shopping experience. As the Parcel brand expands into the wholesale market, we vow never to lose touch with the mom-and-pop business model and will always put our personal stamp on each and every product we produce.

What makes your business stand out?

our offering of almost completely vintage and handmade goods, along with our personalized custom services has carved us out a niche in the retail paper market. we've managed to survive and thrive in an electronic world by hearkening back to a simpler time and still offer great service to faster-paced demands.

What's the best business advice you've received?

maintain the integrity of your brand and realize that you can't be everything to everybody. there is peace of mind knowing that you'll never please everyone, but those you do please will be your customers forever. while sticking to what you do best, you still must move with the turning tide of retail demands. let your compromises be subtle, never losing the essence of who you are.

Comments (0)

Advertisement

Mark Your Calendar

  • NOMINATIONS END
    Aug. 31, 2015

    Final day for entering the Audience Choice Award competition.

  • VOTING ENDS
    Oct. 19, 2015

    Final day to cast your vote for your favorite makers.

  • WINNERS ANNOUNCED
    Oct. 23, 2015

    2015 Editors' Award Winners and Audience Choice Winner announced.

    See past Award Winners
  • AMERICAN MADE SUMMIT
    Nov. 7, 2015

    Don’t miss our networking event and maker lecture series in New York City. Tickets are available now.

    Discover the American Made Summit

More Finalists

  • 2015 Audience Choice Winner

    Baiser Beauty

    Erika Arguello & Claudia Llamosa & Maria Copello
    Baiser Beauty is a natural luxury skin care and beauty line handcrafted in Miami Beach with 100% certified organic ingredients.
    Style, Beauty
  • 2015 Food Finalist

    Veruca Chocolates

    Heather Johnston
    Chocolates that unite color, texture and flavor so that you want to either stare at them for their beauty or pop them in your mouth immediately.
    Food, Sweets & Baked Goods
  • 2015 Design Finalist

    Tröskö Design

    Solvejg Makaretz
    My products are designed with you, the customer, in mind. My mission: to brighten your home with colors and patterns. I hope they make you smile!
    Design, Furniture & Home Accessories
  • 2015 Crafts Finalist

    FairyOfColor

    Maya Bajayo
    The babies in your life need my all natural, solid maple and pure cotton, American Made teethers. The teething necklace is a must for any parent!

advertisement

advertisement