Bloom Designs Online

American Made Since 2011

Jenny Raulli

La Canada, California
With four little ones, party planning became my creative outlet and my unique way of honoring my children. I turned this passion into a business

Tell us about your business.

I have always loved parties and designing invitations but never really planned on doing it for a living. I was more than happy being a stay at home mom. On a whim I submitted photos of a Thriller Halloween Party that I did to Amy Atlas and she wanted to feature them on her blog just four days later. I quickly set up my blog and an Etsy store to sell the invitations and I have not had a second to breathe since. My inspiration comes directly from people I love. I try to create something unique to highlight their personalities and interests. All of the parties that I have done have been featured on a major party blog and my work has been featured in two magazines. The highlight of my business thus far was when I won The Today Show's Quest for the Best Party Theme In America. I got to fly to New York share my Apple of My Eye Party (I was slightly sad that Martha wasn't the judge!) From here I only intend on getting bigger and better. I love how much I learn and grow daily. Thanks

What makes your business stand out?

I try to find party theme that haven't been done before or tweaking a familiar theme with a unique color scheme. I did a Thriller Halloween Dance Party in magenta and lime green and a Apple of Our Eye Party in hot pink. I am always striving to do something that wows but doesn't necessarily cost a lot. On a different note, I don't really read or surf the web that much. I want my ideas to be my own and not something that I have seen before and maybe have vague memory of.

What's the best business advice you've received?

Just do it. When I started I didn't have a plan or any business or design training. It all came from heart. It was really a leap of faith. Martha is also a huge inspiration. I have been a reader of Martha Stewart Living for over twenty years. I am always so amazed that Martha started baking pies. She is a great example of one of my favorite saying "find something that you love and you will never work a day in your life." I truly have found that and am lucky!

Comments (0)


Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Audience Choice Winner
    Self taught metal artist opened up a gallery on bridge-less low country island 13+ years ago to specialize in handcrafting coastal sculptures.
    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Design Finalist


    Liz Picarazzi & Guillermo Blanco
    CitiBin is a smartly designed enclosure for trash, recycling, and compost bins. We are building a better mousetrap for a common problem: trash.
    Design, Furniture & Home Accessories
  • 2014 Crafts Finalist

    Id & Ego Creations

    Heather Zappo
    We are a source of exclusive and lively paper products for people who admire written correspondence and live to decorate and entertain in style!
    Crafts, Paper Crafts
  • 2014 Design Finalist

    Bee's Wrap

    Sarah Kaeck
    Bee's Wrap is a sustainable food storage alternative made with beeswax and cloth. Wrap a sandwich, cheese, vegetables and cover a bowl. Reuse.
    Design, Homekeeping