Esscentual Alchemy

American Made Since 2010

Amanda Feeley

Ames, Iowa
Pure natural botanical fragrances for those who want luxury. I compose music for your nose.

Tell us about your business.

I read Mandy Aftel's book, Essence and Alchemy. I was entranced for most of the book, though when I got to the image of Septimus Piesse’s Odophone: individual essences as musical notes, that was the clincher. It seemed the Universe was pulling two loves together. Thinking of making music for the nose, tantalized me. Then I started ordering all sorts of fun substances to play with, from reputable businesses. And the rest as they say, is scented history. How did I come up with the name for my business, you might wonder? These three words: Essential: refers to that which is in the natural composition of a thing. Sensual: the enjoyments derived from the senses, especially from the gratification or indulgence of physical appetites Alchemy: any magical power or process of transmuting a common substance, usually of little value, into a substance of great value. A long term goal for my business is a studio in downtown Ames, where I can offer classes, and a custom scent bar.

What makes your business stand out?

Esscentual Alchemy is unique because I use my training as an opera singer, when I compose my natural perfumes. There are many similarities between composing music, and perfume. Each have notes, and chords. You want your composition to be balanced nicely, and "don't end on the seven!" A music joke meaning you want a harmonious resolution. I feel that my music training has enriched my perfume artistry, and adds another layer of complexity to my scented compositions.

What's the best business advice you've received?

"It doesn't have to be perfect, you just need to start."

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