American Made Since 2010

Kristal Lee & Jennifer Lee

Semmes, Alabama
Atutudes is our passion. Our tulle is made in the USA. As seen in OK Magazine, Hollywood Hot Moms, Celebrity Gift Lounges & Viral on Pinterest.

Tell us about your business.

We started out selling tutus at the local flea market. Discovering that was not the best place for us, although popular, we searched for another outlet. I saw etsy in Martha Stewart Living one day and the rest is history! IWe love to create based on things and people who inspire us. I am a huge fan of Audrey Hepburn. Her style, grace, and humanitarian efforts inspire me. I searched and no one had made the classic little black dress for kids. I could not believe it. It was an instant hit! We connect using social media and share a bit of ourselves as well as new creations and experiences via pictures. We feel that the way to connect to our audience is by telling a story. A picture truly is worth a thousand words! Our next step is to try the wholesale market. We are currently working in line sheets to send out. It is an exciting prospect!

What makes your business stand out?

We believe we sell a story with our tutus and the photographers that we are fortunate enough to work with. We are passionate for what we create. We hand make them using only the finest lead-free, non-flammable tulle that is made in the USA. We and sign each tag and pack the boxes up from our homes. We deliver the packages to the post office. It is a small but growing family business.

What's the best business advice you've received?

If you do what you love you will never work a day in your life.

Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Audience Choice Winner
    Self taught metal artist opened up a gallery on bridge-less low country island 13+ years ago to specialize in handcrafting coastal sculptures.
    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Design Finalist

    Bella Notte Linens

    Kathleen McCoy
    Bella Notte Linens are couture textiles for everyday living; vintage inspired, irresistibly soft, and custom dyed locally.
    Design, Textiles
  • 2014 Crafts Finalist

    Salvage Design Company

    Heather Roth
    SDC creates original artwork and custom furniture using a signature combination of well-worn words, reclaimed wood, and found vintage objects.
    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Food Finalist

    Simply Brigadeiro

    Sabrina Pires Kahn
    We are a boutique of Gourmet Brigadeiro (Bree-gah-day-roo) Our brigadeiros are handmade in small batches, using the finest natural ingredients.
    Food, Sweets & Baked Goods