After launching two chic New York crafts shops, Joelle Hoverson turned her hand -- literally -- to her own charming, one-bedroom Brooklyn apartment. Here's a look at how this crafts lady transformed her home and her shops into works of art.
Joelle Hoverson (above) and her sister Jennifer opened their shop Purl in 2002 and Purl Patchwork in 2006.
It's this sun-dappled space that made Joelle first fall in love with the apartment. Using old and new items she loved, Joelle filled the room with favorite pieces: a hooked stool cover she framed and hung, her parents' perfectly faded hand-me-down rug, a mid-century string chair from an antiques store.
The armoire's inspiration was this bookcase above, which Joelle found, abandoned, in a former apartment. She thinks it was originally a music center; now it displays her absolute favorite books and an assemblage of objects in black, brown, and white, including a tag-sale handblown glass hurricane lamp, prints picked up at junk and antiques shops, brown Wedgwood pitchers, and a lacy frond of seaweed.
Joelle painted the walls in the palest pink and took off from there. Even the art -- a painting found at a French flea market, a piece from her collection of copper lusterware -- was chosen for its pink-friendly hues. The pink of perfection, though, is the quilt she made from reproduction 19th-century fabrics.
Awaiting the arrival of the little girl she's adopting from China, Joelle thought about how she would make the apartment work for two people. She transformed a nook off the bedroom into a nursery, separating the spaces by installing a curtain on an easy-pull hospital track and pumping up the pink.
Color also reigns at the sisters' second shop, a few doors down from Purl.
In the shop window, balls of thread are displayed in jars like big jawbreakers. The Hoversons also have a Purl Bee crafting blog, which Joelle calls the third store. On it she posts free patterns for some of the pieces that are shown in the store and on display in her home. There are also online tutorials for those who want to turn their own homes into handmade havens.
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