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ICE Campaign

The Martha Stewart Show, January 2008

Many people do not carry with them details of whom should be contacted in an emergency, which makes it extremely difficult for emergency response personnel to locate family members of victims. Here's a great solution, which was developed by paramedics in the United Kingdom.

Simply program the acronym "ICE," which stands for "in case of emergency" into your cell phone's contact list, along with a phone number of a family member or friend who can be reached during an urgent situation. Notify your "ICE" contact that they will be called in the event of an emergency and inform them of any illnesses you may have along with any medications you take. Be sure that your "in case of emergency" person has a list of people they should contact on your behalf, such as your employer.

For more information on the ICE campaign, visit

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